Role Overview
The Executive plans & executes strategic and innovative media solutions across all channels, identifying the optimal media channel mix to maximize business outcomes for each.
Key Responsibilities
Implementation Planning & Trading
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Confidently plans, manages and executes plans across all offline channels
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Confidently uses & understands all buying tools (included but not limited to AQX, eTam, Roy Morgan, Nielsen Answers, Move, Eram)
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Responsible for the day to day trading and delivery of all campaigns within client portfolio (buying competencies across all channels, including Television buying, weekly tracking & reporting across R&F goals, TARP delivery, CPM delivery, budget management and quality parameters). Where relevant attend briefings from the Client Lead
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Assists the Manager in delivering accurate, punctual and high quality pre-, mid- and post- campaign reporting for the client across all relevant channels
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Lead/share market knowledge as key channel champions with broader agency and clients
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100% proficiency and accuracy with all financials, budget control, account queries, loading MI’s and Proformas.
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Accountable for invoicing process accuracy
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Active role in briefing the media owners & publishers
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Proactive in terms of highlighting issues with buys, media developments, trends or marketplace conditions that impact buying performance, to be raised with the Manager when identified.
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Assists the Manager in delivering regular competitive reports and updates to the client, including analysis and insights.
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Assists the Manager throughout the planning process, to help deliver a media recommendation across all relevant channels that is innovative/creative, will achieve the client’s objectives and is cost effective.
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Assist the Manager and Director in analyzing and evaluating media responses
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Develops/adheres to an effective organization and filing system to ensure that documents can be located easily if required later or by colleagues in your absence.
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Supports the business and team on new business pitches and other ad hoc projects when required by the Director and/or senior leadership team
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Approach your work with a ‘can-do’ attitude and deliver best in class client service every day.
Relationship Building
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Builds relationships within the team and wider agency team
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Builds relationships with junior members of client teams
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Builds relationships with junior members of media providers and publishers.
Quality Control
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Ensures that all tasks assigned to you are delivered within the allocated time frame to avoid delays to client deliverables.
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Takes pride in all work delivered and ensures the presentation and design is impeccable and consistent with Atomic 212° brand guidelines
What You Will Bring
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Minimum 12-18 months experience media planning/trading in an agency environment
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Developing media buying/negotiation skills
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Understanding of all implementation and buying systems (BCC, eTam, Asteroid, eRam, Move)
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Developing an understanding of all media channels, with the ability to identify the strengths and weaknesses of each channel and the impact these have in delivering on the client objectives
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Critical analysis of all survey/market data ensuring informed buying decisions.
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Attention to detail with high levels of accuracy
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Basic understanding all key mediums and how the marketplace impacts media buys
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Can gain insights from competitive data and understand the impact on our client’s business, looking for insights that will guide the media strategy
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Start to think laterally about the potential solution to a request or client issue.
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Ability to effectively communicate – written and verbal.
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Start to develop presentation skills
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Problem solving mentality
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Ability to manage a broad scope of tasks and manage time & workload to deliver on deadlines
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Shows initiative and seeks out new projects and tasks whenever possible
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Knowledge of Google sheets/Excel and Mac literate.
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