social media coordinator – dinkum dolls
At Dinkum Dolls, we’re building more than a toy brand. We’re building a world children carry with them
everywhere. A place full of curious characters, rainbow realms, bedtime rituals, tiny adventures, and
forever-loved first friends.
We’re looking for a creative, internet-savvy Social Media Coordinator to help bring Dinkum World to life
across TikTok, Instagram, Pinterest, Facebook and beyond.
This role is for someone who understands how to build fandom, not just post content. Someone who knows
what makes people save, share, comment, collect, and come back for more. Someone who lives online,
spots trends early, and knows how to turn characters and products into stories people obsess over.
This can be a part time or full time role depending on experience and scope.
what you’ll do
- Own and manage Dinkum Dolls social channels across Instagram, TikTok, Pinterest and Facebook
- Create and schedule engaging daily content including Reels, TikToks, Stories, Pinterest content and
trend-led moments
- Help grow TikTok Shop and social commerce opportunities
- Develop content ideas that build community, engagement and fandom
- Create lo-fi, high-performing content alongside more polished campaign content
- Coordinate influencer collaborations, gifting and partnerships
- Build relationships with creators, mums, collectors and aligned brands
- Work closely with the founder and marketing team to bring launches and campaigns to life
- Help identify viral opportunities, trending sounds, formats and creator styles
- Assist with photoshoots, behind-the-scenes content and launch moments
- Monitor analytics, engagement and growth opportunities across all platforms
- Support community management and help nurture the Dinkum audience online
what we’re looking for
- Deep understanding of TikTok, Instagram and internet culture
- Strong eye for aesthetic, storytelling and emotionally engaging content• Someone proactive, organised and highly creative
- Experience creating short-form video content that performs
- Understanding of social growth, engagement and community-building
- Comfortable filming and editing content quickly and natively for social
- Experience with influencer outreach and partnerships preferred
- Pinterest and TikTok Shop experience highly regarded
- Bonus if you love toys, collectibles, fandoms, children’s brands or character-led worlds
the vibe
- This is not a highly corporate role. We’re looking for someone who genuinely gets storytelling, culture
and social behaviour online.
- Someone who understands that a plush toy can become a child’s best friend, and that the internet
loves characters, rituals, collectibility and tiny magical worlds.
- If you’re the kind of person who saves trending audios before everyone else, notices what makes
content feel shareable, and loves building brands people emotionally connect to — we’d love to hear
from you.
to apply
- Examples of social accounts or content you’ve worked on
- A few TikToks, Reels or Pinterest accounts you currently love
- Anything creative you think shows your style and personality
Pay: $75,000.00 – $80,000.00 per year
Work Location: In person
