Help Shape Experiences That Matter
At RACQ, we're committed to helping our members, people and communities thrive. As a Marketing Lead, you'll play a key role in bringing our brand to life through insight-led, member-focused marketing campaigns that create meaningful connections and deliver measurable outcomes.
This 12-month fixed-term opportunity offers the chance to lead strategic marketing initiatives, influence key business priorities and contribute to campaigns that support one of Queensland's most trusted and iconic brands.
About the role
As Marketing Lead, you will partner with business stakeholders, agency partners and marketing specialists to develop and deliver integrated insurance, marketing campaigns that drive engagement, awareness, consideration and growth.
You'll combine strategic thinking with strong execution capability, using customer insights, market trends and performance data to create campaigns that put members at the centre of every decision. You'll also identify opportunities to improve processes, optimise campaign effectiveness and contribute to the ongoing evolution of RACQ's marketing capability.
Key Responsibilities
- Lead the development and delivery of end-to-end multi-channel marketing campaigns across traditional and digital channels.
- Partner with stakeholders to understand business priorities, identify opportunities and develop effective marketing strategies that support organisational objectives.
- Deliver insight-led, member-centric campaigns that strengthen brand awareness, engagement and commercial outcomes.
- Analyse campaign performance, translate data into actionable recommendations and continuously optimise results.
- Collaborate with agency partners and suppliers to ensure high-quality campaign delivery, brand consistency and effective budget management.
- Contribute to annual marketing planning, strategic initiatives and continuous improvement opportunities across the Marketing team.
- Maintain strong stakeholder relationships through proactive communication, trusted advice and a solutions-focused approach.
What You'll Bring to the Role
You are a strategic and commercially minded marketing professional who enjoys bringing together insights, creativity and collaboration to deliver meaningful outcomes. You're motivated by understanding customer needs, challenging the status quo and creating marketing strategies that drive growth while strengthening trusted relationships with members and stakeholders.
Your Expertise
- Significant experience leading strategic marketing initiatives within insurance, financial services or other regulated environments.
- Proven success developing acquisition, cross-sell and customer growth strategies that deliver measurable business outcomes.
- Strong understanding of insurance products, financial distribution channels and regulatory requirements.
- Experience managing large marketing budgets and media investment to maximise return on expenditure.
- Demonstrated expertise developing integrated marketing campaigns across digital, contact centre and traditional channels.
- Advanced analytical capability with the ability to translate campaign performance data into actionable business insights.
Technical Skills
- Proficiency in Power BI reporting, dashboards and performance analysis.
- Experience using Meta Creative Hub and Adobe Marketing/Creative Suite.
- Knowledge of media mix modelling methodologies and marketing effectiveness measurement.
- Ability to develop executive-level reports, recommendations and performance presentations.
Your Strengths
- Excellent stakeholder communication (internal and external) peer and executive, plus reporting contribution
- Member-first, strategic mindset with a passion for creating exceptional customer experiences.
- Strong stakeholder engagement and influencing skills, building trusted relationships across all levels.
- Commercial acumen combined with excellent project, budget and priority management capability.
Why join RACQ?
RACQ is here to drive a better future for all Queenslanders. With more than 1.7 million members, we’re built on helping people when they need it most. Join our team and play a part in supporting our members to move and live safely, securely and sustainably. We’re evolving with smarter, more sustainable solutions that make a real difference across Queensland.
Why you’ll love working at RACQ
Explore all our employee benefits at https://www.racq.com.au/about-us/careers/employee-benefits
Ready to apply to do good stuff daily?
Successful candidates will be asked to complete background checks to progress their application.
Adjustments & Support
We’re committed to creating an inclusive and accessible recruitment experience for everyone. If you need any adjustments or support at any stage of the process, please reach out to [email protected] for a confidential and supportive conversation or visit http://www.racq.com.au/about/careers/our-recruitment-process
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