Company Description
You set the campaign strategy for your vertical. Regional teams execute against your architecture. Pipeline is how you're judged.
Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.
Job Description
We’re looking for a Senior Campaign Manager to lead the strategy, architecture, and performance of go-to-market campaigns for your vertical at a global level. This is a senior role with global scope — you’ll set the campaign direction, build the frameworks that regional teams execute against, and own accountability for the pipeline your campaigns generate. You’ll think at the campaign level, not the tactic level: understanding your buyer deeply, staying ahead of market shifts, and translating that intelligence into campaigns that move the right audiences at the right moment. Partnering across Portfolio Marketing, Digital, Region Marketing/ABX, Events, Sales, and Content, you’ll make sure Nearmap shows up in market with a unified, insight-driven message. If you’re energized by owning campaign strategy end to end and building the playbook other teams execute from, this is the role for you.
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Own the end-to-end campaign strategy for your vertical, from audience insight and campaign theme through program architecture, content strategy, and measurement
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Track market trends, competitor movements, buyer priorities, and emerging use cases, and use those insights to sharpen campaign strategy and timing
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Map and maintain a deep understanding of the buyer’s journey for your vertical, and design campaigns that address each stage with intention
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Translate market and buyer intelligence into campaign pivots and program adjustments in real time, rather than waiting for quarterly reviews
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Partner closely with Portfolio Marketing to build campaigns on a sharp foundation: validated ICP definitions, buyer personas, and a differentiated messaging architecture
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Align on the messaging hierarchy for each campaign — the core narrative, how it flexes by persona and segment, and where the point of view needs to sharpen
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Co-develop campaign themes where category positioning and product narrative intersect, and bring campaign performance and field feedback back to Portfolio Marketing
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Build campaigns as 1:Many global programs, designed once and packaged for regional activation without requiring bespoke builds for each market
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Own the Digital relationship for 1:Many programs: develop channel strategy and campaign briefs, lead audience targeting and program design, and drive optimization with Digital
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Define what global sets — theme, messaging, program strategy, digital briefs, content assets, KPIs — and what regional teams adapt for their markets
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Ensure every campaign launches with a complete brief: audience definition, objectives, program family investment plan, content strategy, and measurement framework
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Balance investment intentionally across program families — Reputation, Demand, Engagement, and Enablement — in proportion to where the vertical is in its growth cycle
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Own the campaign scorecard: pipeline sourced and influenced, waterfall performance, program family investment versus plan, and regional adoption of global programs
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Set a high bar for measurement, defining what success looks like before a campaign launches, not after
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Drive continuous optimization, using performance data and market signals together to evolve campaigns in-flight
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Lead the campaign planning process for your vertical, aligning Sales, Portfolio Marketing, Region/ABX, Events, Digital, and Content around a shared plan and shared pipeline goals
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Represent the campaign perspective in Sales planning conversations, sequencing marketing investment to where the revenue opportunity is largest
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Set the standard for how global campaigns are briefed, documented, and handed off to Region/ABX Marketers and Digital
Qualifications
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8–10 years in B2B demand generation, integrated campaigns, or growth marketing, with a track record of leading campaigns that produced measurable pipeline
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Operates at the strategy level, thinking in campaign architectures, buyer journeys, and program families rather than channels and tactics
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Data-forward, with experience reviewing, optimizing, and measuring campaign performance, and translating data into insights and decisions
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Strong commercial instincts, connecting every campaign decision to a revenue outcome
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Proven ability to lead cross-functional work across portfolio marketing, digital, sales, and field teams, influencing without authority and driving alignment through clarity
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Proficiency with the full marketing technology stack: CRM (Salesforce), MAP (Marketo), intent platforms (6Sense), and campaign analytics
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Exceptional written communication, producing crisp briefs, clear strategies, and campaign narratives that orient a cross-functional team
Preferred Qualifications:
Deep familiarity with vertical markets, with experience in insurance, AECO, construction, engineering, geospatial, or adjacent industries
Ways of working
This role is based in our Sydney, Australia office, hybrid, with two anchor days in the office each week. Given the global scope of the role, expect regular collaboration with North America based teams and occasional calls outside standard hours.
Some of our benefits
Nearmap takes a holistic approach to our employees' emotional, physical, and financial wellness. Some of our current benefits include:
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Quarterly wellbeing day off, four additional days off annually for your 'YOU' Days
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Wellbeing and technology allowance
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Annual flu vaccinations
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Hybrid flexibility for this role
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Nearmap subscription (of course!)
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Stocked kitchen with access to all the snacks you need
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In-office lunch every Tuesday and Thursday at our Sydney CBD office
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Showers available for anyone cycling to work or lunchtime gym-goers!
Working at Nearmap
We move fast, we care about craft, and we're proud of what we're building. This is a senior seat with real influence over how Nearmap shows up in market. If you're energised by setting the strategy a whole region runs on, we'd love to meet you.
If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.
Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location, or address. Nearmap is not responsible for any fees related to unsolicited resumes.
