The Role
This is a high-ownership, part-time position (3 days/week) for someone who has already proven they can grow an audience and drive results through paid ads and Shopify. You'll own GFTA's content and growth engine — social media, community, Shopify marketing flows, and paid ads. This is a niche, passionate community, so you need to genuinely understand the hobby, not just market to it. If you need to be managed, this isn't the role for you. If you operate like an owner and are energised by fast, high-stakes, high-growth environments, it is.
Key Responsibilities
- Plan, film/shoot, edit and post premium-quality content across Instagram, TikTok, YouTube and other platforms to keep growing our 100,000+ following
- Own day-to-day community engagement across a large, global audience
- Build and manage Shopify marketing automations and flows to drive conversion and repeat purchases
- Plan and run paid social/digital ad campaigns (Meta, TikTok Ads) with a clear eye on ROAS
- Track performance across every channel and report on growth, engagement and revenue
- Stay ahead of platform and ecommerce trends and bring fresh growth ideas to the table, unprompted
What You'll Bring
- A genuine interest in trading cards or collecting — ideally a collector yourself. You need to understand our customer because you are our customer, not because you researched them
- A proven, provable track record — you can point to an account you grew or a campaign that delivered real results
- Elite content creation and video editing skills (short-form / Reels / TikTok-style content) — your work needs to look and feel premium
- Hands-on experience with Shopify, including setting up marketing automations/flows
- Experience planning and running paid ad campaigns with a performance mindset, not just a spend mindset
- A genuine high-performance mindset — deadline-driven, self-directed, and comfortable owning outcomes in a fast-paced environment
Who This Is NOT For
- Someone who needs a content calendar handed to them
- Someone looking for a slow-paced, low-accountability part-time role
- Someone without real, demonstrable results to show for their work
- Someone with no real interest in trading cards or collecting — you won't be able to fake your way through this niche
What We Offer
- Part-time role, 3 days/week, with flexibility on which days
- Premium pay based on experience, plus superannuation — we pay for elite performance
- Real ownership over the growth trajectory of a world-leading, fast-scaling global brand
- Creative and strategic input — you shape the plan, not just execute someone else's
How to Apply
We're only reviewing applications that show us the work. Send:
- Your resume
- A link to your portfolio and social profiles — yours, or brands you've grown
- A short video (60–90 seconds) telling us who you are, your connection to trading cards/collecting, and why you're the right person to keep GFTA's momentum going — this is a content role, so show us, don't just tell us
Send everything to [email/contact]. Applications without a video will not be considered.
Pay: $45,000.00 – $59,000.00 per year
Work Location: In person
