Credera is looking for a Senior Braze Consultant to join our team on a 12 month fixed term contract in either Sydney or Melbourne.
The Senior Braze Consultant is responsible for translating marketing objectives and customer journeys into well-designed, high-quality solutions in Braze. They combine strong platform expertise with practical consulting and delivery skills to help clients launch and improve personalised, cross-channel customer engagement.
The role works across discovery, use-case design, configuration, testing, launch, reporting, and optimisation. It partners closely with marketing, creative, data, digital, and technical teams to ensure Braze campaigns and Canvases are supported by the right data, content, consent, and operational processes.
As an experienced practitioner, the Senior Braze Consultant can lead defined workstreams independently, provide hands-on platform delivery, guide junior team members, and identify when decisions require input from a Solution Architect or other specialist.
Job Duties
Braze consulting and use-case design
- Facilitate workshops to understand marketing goals, customer journeys, campaign processes, data availability, and platform pain points.
- Translate priority use cases into clear Braze requirements, journey designs, user stories, acceptance criteria, and delivery plans.
- Advise clients on practical use of Canvas, campaigns, segmentation, personalisation, experimentation, and cross-channel orchestration.
- Support the definition of lifecycle strategies, contact policies, consent and subscription approaches, and measurement frameworks.
- Recommend pragmatic improvements that increase speed to market, reuse, quality, and adoption of Braze.
Braze configuration and delivery
- Configure and quality-assure Braze campaigns and Canvases across email, SMS, push, in-app messages, Content Cards, and webhooks.
- Build segments, entry criteria, decision splits, delays, conversion events, frequency controls, and exit logic aligned to approved journey designs.
- Implement personalisation using Liquid, reusable content blocks, connected content, catalogues, and dynamic content where appropriate.
- Configure subscription groups, preference and consent logic, send settings, and campaign controls in line with agreed governance.
- Create build documentation, configuration standards, reusable templates, and handover materials that support ongoing client operation.
Data, integration and technical collaboration
- Define the events, attributes, purchases, identifiers, and audience data required to support agreed Braze use cases.
- Work with architects and engineers to validate data mappings, integration behaviour, identity rules, and data quality.
- Understand the practical use of Braze SDKs, REST APIs, Cloud Data Ingestion, Currents, webhooks, and partner integrations.
- Troubleshoot campaign, Canvas, segmentation, personalisation, and data issues and coordinate resolution with the appropriate teams.
Testing, launch and optimisation
- Develop test scenarios and support functional, data, rendering, deliverability, integration, and user acceptance testing.
- Coordinate launch readiness, deployment, validation, hypercare, and handover activities for Braze releases.
- Use campaign and Canvas reporting to identify insights, recommend optimisations, and support structured experimentation.
Client delivery and stakeholder management
- Lead defined Braze workstreams and manage day-to-day delivery with client stakeholders and project teams.
- Communicate progress, decisions, dependencies, risks, and actions clearly and proactively.
- Act as a translator between marketers and technical teams, ensuring requirements remain clear and achievable.
- Build trusted client relationships by combining platform expertise with practical, outcome-focused advice.
Pre-sales and solution shaping
- Contribute to Braze proposals, demonstrations, estimates, implementation plans, and platform assessments.
- Support discovery and solution-shaping conversations by bringing practical knowledge of Braze delivery and adoption.
- Help identify follow-on opportunities based on client needs, platform maturity, and measurable value.
Capability and knowledge development
- Create reusable Braze journey patterns, templates, checklists, examples, and delivery documentation.
- Share knowledge and coach consultants in Braze configuration, quality standards, and consulting practices.
- Contribute to internal methods and accelerators for Braze implementation, migration, and optimisation engagements.
- Stay current with Braze product updates, recommended practices, channel developments, and customer engagement trends.
Qualifications
Braze platform and consulting expertise
- Strong hands-on experience using Braze to design, build, test, launch, and optimise campaigns and Canvases.
- Practical capability across segmentation, Liquid personalisation, content blocks, catalogues, connected content, conversion events, and channel configuration.
- Working knowledge of Braze data concepts, including user profiles, custom events, attributes, purchases, identity, consent, and subscription groups.
- Understanding of Braze SDKs, REST APIs, Cloud Data Ingestion, Currents, webhooks, and how Braze fits within a wider marketing technology ecosystem.
- Experience producing journey designs, user stories, test cases, build documentation, training, and operational handover materials.
- Strong workshop facilitation, stakeholder management, problem-solving, and written and verbal communication skills.
- Braze certification is preferred, with evidence of continued platform learning and hands-on practice expected.
Education and experience
- Relevant experience, typically 4+ years, in marketing automation, CRM, lifecycle marketing, customer engagement, or digital delivery.
- Demonstrated experience delivering Braze implementations, migrations, campaign programs, or platform optimisation engagements.
- Consulting experience and a relevant tertiary qualification are preferred, or equivalent practical experience.
