Digital Performance Lead

Mecca Brands Pty Ltd -
Richmond VIC

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Job Details

Full-time

Qualifications

Google Tag Manager
Analysis skills
Budgeting
Google Ads

Full Job Description

At MECCA, we’re redefining the way customers discover and shop beauty across Australia and New Zealand. As we continue to scale our digital and physical footprint, performance media plays a critical role in driving growth, shaping customer journeys, and delivering best-in-class brand experiences.

We’re looking for a Digital Performance Lead to take ownership of our paid search ecosystem and drive measurable impact across the business.

The Role You Could Play:

This is a high-impact role where you’ll lead the end-to-end search strategy across a significant media budget, working closely with our agency and key partners like Google.

You’ll using data, insights and innovation to drive growth and incrementality, while playing a key role in helping the business navigate the evolving search landscape.

You’ll also act as a connector across teams, contributing to broader digital transformation initiatives across measurement, attribution and media effectiveness.

Key responsibilities include:

Own and lead the strategy, execution and optimisation of paid search campaigns (Search, Shopping, Demand Gen, PMAX, AIMAX)

Drive performance through ongoing testing and innovation, maximising ROI and revenue outcomes

Analyse weekly and monthly performance, delivering clear, actionable insights to stakeholders

Partner closely with Google and our media agency to unlock new opportunities and stay ahead of market trends

Manage product feed with digital and oversee feed optimisation across platforms to enhance campaign performance

Lead digital and media projects, including attribution, offline conversion tracking and measurement improvements

Collaborate cross-functionally with eCommerce, SEO, Content, Creative and Category teams to drive integrated outcomes

Manage and track a significant media budget with precision and accountability

What You Will Bring:

The successful candidates may currently be operating in a Senior Performance / Search Manager role (in-house, retail or eCommerce), Senior Account Manager / Media Implementation Manager / Activation Lead in a media agency or are you a Paid Search specialist ready to step into a more strategic, ownership role?

4+ years in digital performance marketing with strong Google Ads and GA4 experience

Proven ability to scale paid search campaigns and deliver measurable results

Strong analytical skills with a commercial mindset

Experience working with agencies and cross-functional teams

Confidence managing large budgets and performance targets

Bonus: experience with product feeds, GTM or paid social platforms

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

Professional development programs and first-class digitised learning offering
Health and well-being initiatives
Reward and recognition programs
Access to bonus and incentive programs
Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy

Benefits are subject to company policy, as updated from time to time.

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

Apply Now

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