An exciting opportunity to join our team and play an important role in the Victorian Academy of Teaching and Leadership (Academy).
The Academy's mission is to enhance and improve student outcomes across rural, regional and metropolitan schools through specialised professional learning and pathways, and to raise public awareness of the profession. Information on our legislated objectives is available on our website: Our strategy and story | Academy
At the Academy, we are passionate about meaningful and exciting work that has an impact on education and student outcomes. Our shared purpose is to create and offer evidence-informed professional learning programs, events and initiatives designed to take Victoria's highly skilled teachers and school leaders from great to exceptional and advance the quality and status of teaching and school leadership. We also provide pathways for school and system improvement and raise public awareness of and confidence in the profession across government, Catholic and independent systems.
We care about the quality of our work, demonstrate collective responsibility for continuous improvement and support each other to do the very best we can every day to achieve our goals.
The Academy is a learning organisation that provides opportunities for employees to grow. We have a positive culture that we are building together, where people feel supported, valued and heard.
About the Division
The Academy Services Division provides a range of specialist services to teams across the Academy, to program participants (potential and current) and to external venue hire stakeholder to ensure an inclusive high quality professional learning or event management experience for our stakeholders. The Division's specialist areas include learning design, strategic engagement, and participant, event and program support.
About the Team
The Strategic Engagement team is responsible for leading the Academy's engagement strategy, positioning and marketing to participants (past, current and potential), and to other identified audiences as required. The team manages the Academy's brand, channels and digital presence, and develops and delivers integrated content aligned to all legislated objectives.
This team is responsible for strategic narrative, campaign execution, and publication and promotion of insights and resources. It is also responsible for developing assets to support promotion of venue hire opportunities across multiple channels and for a variety of audiences. The primary audience for the team's work includes program participants (past, present and potential), parents and program providers.
The Strategic Engagement team works in close collaboration with the OCEO for the stakeholder engagement function on shared priorities, such as, but not limited to, initiatives to raise public awareness of the status of the profession and the continued focus on the Academy's engagement with the Catholic and independent sectors.
About the Role
The Engagement Officer supports the delivery of strategic engagement, marketing and communications activities that raise awareness of the Academy's legislated objectives and priorities across the government, Catholic and independent education sectors. This role contributes to engagement activities, communication and content development, campaign delivery and brand management across multiple channels and platforms.
The responsibilities of the Engagement Officer include:
- coordinating end-to-end campaign delivery, from planning through to execution
- developing, writing and adapting content for web, email, social and paid channels
- preparing copy and messaging that translates complex educational, policy and organisational information into engaging audience-focused communications
- coordinating stakeholders, subject matter experts, inputs and approval processes
- coordinating, publishing and optimising content across digital channels
- applying digital and editorial best practice including accessibility, readability, formatting and brand standards
- monitoring campaign performance and contributing insights to optimise engagement activities.
This exciting opportunity is for 2 full-time ongoing roles.
Capabilities
- Experience supporting engagement, marketing and communications activities in a complex environment
- Strong written communication and copywriting skills with demonstrated experience developing communication products whilst adapting tone, style and messaging for different audiences and channels
- Sound organisational and project coordination skills with the ability to manage competing priorities
- Ability to build effective working relationships with a range of stakeholders
- Attention to detail and ability to follow processes and systems
- Ability to execute and adapt campaign activity across digital channels, applying best practice in content, publishing and performance optimisation.
Qualifications
- Experience working in a dynamic, high performing communications or marketing function in a large or complex organisation. Experience in content development, copywriting and communications would be highly regarded.
- Strong knowledge and understanding of communications and marketing best practice and trends, including digital and traditional channels, as well as media engagement is essential.
- A tertiary qualification in communications, marketing or similar is desirable.
Further Information
Ongoing role x 2
Please respond by submitting a cover letter, supported by a maximum 2-page response to the key selection criteria and a recent CV/Resume.
For more details regarding this position please see attached position description.
For further information pertaining to the role, please contact Melanie Edgar, Manager Strategic Engagement via email [email protected]
Information about the Department of Education's operations and employment conditions can be located at www.education.vic.gov.au. Preferred applicants may be required to complete a police check and may be subject to other pre-employment checks. Information provided to the Department of Education will be treated in the strictest confidence.
Applicants requiring adjustments can contact the nominated contact person. Please let us know via phone or email if you require any adjustments to ensure your full participation in the recruitment process or if you need the ad or any attachments in an accessible format (e.g large print) due to any viewing difficulties or other accessibility requirements.
Applications close 11:59pm on 2 July 2026
