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Director of Marketing and Branding

Kmall 09 Lidcombe Pty Ltd
Sydney NSW

Quick Apply

Job Details

Permanent | Full-time
$86,000 a year

Benefits

Visa sponsorship
Work from home
Employee discount

Qualifications

Marketing
Education
Bachelor's degree
Digital marketing
Business
Communication skills
Marketing

Full Job Description

Job Title: Director of Marketing and Branding

Location: Sydney, NSW (Hybrid / On-site as required)

Employment Type: Full-time

Salary: $86,000 per annum + superannuation + performance-based bonus

About the Company

Our company is an Australian e-commerce platform specializing in Australian retail products. In addition to our online store, we operate tourist gift shops in Sydney, catering to domestic and international visitors — with a strong focus on Asian travelers, particularly from China and Korea.

We also operate large-scale offline retail stores across Sydney, including flagship locations in Eastwood, Lidcombe, and Bankstown, each serving as a key shopping destination within its local community.

We bridge Australian brands with local and international customers, offering high-quality Australian products across beauty, health, food, and gift categories.

We are seeking an experienced Director of Marketing and Branding to lead our marketing strategy, drive customer acquisition, and expand our brand presence across digital channels and physical retail locations.

Role Overview

You will develop and execute integrated marketing strategies that span e-commerce, tourist gift retail, and brand distribution. You will be responsible for market research, campaign management (digital and offline), SNS promotion, partnership development, and brand positioning — all with a focus on Australian retail products and Asian tourist audiences.

Key Responsibilities

Develop and execute integrated marketing strategies to drive customer acquisition and brand visibility across e-commerce and tourist gift shop channels
Design and manage SNS-based promotional campaigns (Instagram, TikTok, Facebook, WeChat, Xiaohongshu) targeting Asian tourists and local consumers
Lead market research and competitor analysis to inform brand positioning, pricing strategies, and multi-channel promotional planning (online, retail, wholesale)
Coordinate marketing campaigns for Australian retail products across beauty, health, food, and gift categories
Create and manage content that highlights Australian product attributes and appeals to Asian tourist preferences
Monitor and report on marketing performance metrics (customer acquisition cost, ROI, channel performance) to optimise promotional spending and revenue outcomes
Develop branding and messaging frameworks for Asian tourist markets (China and Korea), including go-to-market plans and consumer targeting strategies
Liaise with external agencies, tourism partners (airlines, hotels, travel operators), retail partners, and internal cross-functional teams
Oversee customer flow management strategies to drive tourist traffic to physical gift shop locations in Sydney
Manage marketing budgets, agency relationships, and campaign performance reporting

Skills and Experience Required

Essential:

Bachelor's degree or higher in Marketing, Business, Communications, Commerce, or a related field
OR a minimum of 8 years of full-time, relevant marketing experience in lieu of a highly relevant qualification
Proven experience in marketing strategy development and execution, preferably across e-commerce, retail, or tourism sectors
Demonstrated experience managing SNS/digital marketing campaigns (Instagram, TikTok, Facebook, etc.)
Strong understanding of market research, competitor analysis, and data-driven marketing optimisation
Experience with multi-channel marketing (online, retail, wholesale)
Excellent written and verbal communication skills
Australian working rights (full-time)

Highly Desirable (but not essential):

Experience marketing to Chinese and/or Korean consumer markets
Proficiency or working knowledge of Chinese and/or Korean language
Experience with WeChat, Xiaohongshu, or other Asian social media platforms
Experience in tourist retail, DFS , souvenir, or gift product marketing
Understanding of Asian tourist shopping behaviour and preferences

What We Offer

Competitive base salary of $86,000 + super + performance-based bonus
Opportunity to shape the marketing strategy of a growing Australian retail business with multiculture background.
Exposure to cross-border commerce, tourism retail, and Australian brand distribution.
Supportive team environment.
Career growth potential as the company expands

How to Apply

Please submit your CV and a cover letter outlining your relevant experience via the application portal.

Only shortlisted candidates will be contacted.

Kmall09.com.au is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay: $86,000.00 per year

Benefits:

Employee discount
Visa sponsorship
Work from home

Education:

Bachelor Degree (Required)

Experience:

full-time, relevant marketing : 8 years (Preferred)

Work Authorisation:

Australia (Required)

Work Location: Hybrid remote in Sydney NSW

Quick Apply

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