We are seeking an experienced Digital Content Producer (Marketing) who is confident on camera, understands what drives engagement on social media, and has a proven track record of creating high-performing, viral content.
You will be responsible for creating and managing high-quality, high-performing marketing content across multiple platforms. You'll coordinate digital content workflows, analyse audience engagement metrics, and continuously improve content performance to support client campaigns and brand growth. This role includes on-camera presence and occasional User-Generated Content (UGC) creation for select clients.
KEY DUTIES AND RESPONSIBILITIES
● Create and produce digital marketing content, including videos, images, graphics, articles, captions and other branded digital assets.
● Plan, schedule and publish marketing content across social media platforms, websites and digital channels.
● Create engaging social media content tailored to different audiences, industries and brand identities.
● Edit and optimise video content, including short-form videos, reels and promotional materials with understanding of what drives virality.
● Analyse social media insights, website analytics and content performance data to measure audience engagement and campaign effectiveness.
● Prepare content performance reports and provide recommendations to improve future content strategies.
● Recommend improvements to digital content, website materials and keywords to enhance search engine visibility and online engagement.
● Research current social media trends, platform updates and emerging content formats to develop innovative content ideas.
● Collaborate with clients, designers, photographers, videographers and marketing teams to produce effective digital content.
● Ensure all content aligns with client branding, campaign objectives and digital platform requirements.
● Create User-Generated Content (UGC) for select clients where required.
● Support the production of content for The Miki Farmer Studios' own digital platforms, promotional activities and brand initiatives.
SKILLS REQUIRED
● Minimum 2 years' experience in digital content creation, social media, marketing or a related field.
● Must be able understand and speak Punjabi and English fluently.
● Demonstrated track record of creating high-performing, viral content (portfolio or proof of work required).
● Experienced in content distribution at scale and managing high-volume content production.
● Strong understanding of what drives engagement and virality on social media platforms.
● Business management skills crucial – ability to work independently and manage multiple client campaigns.
● Strong understanding of social media platforms including Facebook, Instagram, TikTok, LinkedIn and websites.
● Proficiency in Canva and digital content creation tools.
● Experience in video editing and multimedia content production.
● Strong understanding of content marketing, audience engagement and digital trends.
● Creative mindset with the ability to develop engaging and original content ideas.
● Confidence appearing on camera and producing video content when required.
QUALIFICATIONS
● Relevant qualification in Marketing, Communications, Digital Media, Business or a related field.
● Diploma, Advanced Diploma or equivalent qualification preferred.
● Proven relevant experience in digital content production and social media marketing will be strongly considered.
Pay: $80,000.00 – $85,000.00 per year
Work Location: In person
