Lead BIG W’s social strategy and team to drive brand engagement, traffic and commercial growth
Full time permanent role
Hybrid role with WFH flexibility
Welcome to BIG W
For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment.
We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our dynamic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters.
Think you’d look good in blue? A career at BIG W could be the perfect gig for you.
‘BIG W. How good's that.’
What you'll do
Step into a pivotal leadership role driving BIG W's "social first" approach to customer communications. Leading a talented team, you will curate compelling content, shape our social strategy, and champion the commercial value of social media across the broader business by:
Driving organic social media strategy and execution across platforms (including Meta, TikTok, and YouTube) to drive brand engagement, traffic, and conversions, ensuring all touchpoints align with quarterly briefs and go-to-market plans.
Overseeing content curation and short-form video creation by briefing and reviewing content while expertly navigating cultural trends to know exactly when to jump on a moment (and when to hold back).
Managing budgets, tracking performance data, and meaningfully inputting into Post Implementation Reviews to drive continuous improvement.
Leading and mentoring a team of three while fostering strong collaborations with internal marketing teams and external agency partners.
Acting as an internal advocate for the power of social media in both brand building and commercialisation.
What you'll bring
You are a confident, charismatic, and energetic marketing professional with a true "team captain" approach to leadership. You possess a highly commercial mindset and are deeply passionate about social media—not just for the trends, but as a critical, measurable driver of brand building and business results.
Demonstrated experience managing organic social strategies and video content execution across key platforms (at least 5-7 years) with an impeccable eye for high-quality digital output.
Exceptional analytical capabilities to interpret performance data and ROI, and a sharp intuition for what will authentically resonate with our audience.
Proven track record of managing teams and the ability to confidently articulate the value and mechanics of social media to stakeholders at all levels, influencing both laterally and upwards in a fast-paced, complex environment.
Experience balancing priorities in a fast-paced environment (such as media agency or FMCG) and communicating commercial impact for stakeholders.
What you'll experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
See how we’re creating better experiences together, for a better tomorrow
