In-Demand Head of social & content Jobs in Melbourne, Vic

Head of Social
Yo-Chi —Melbourne VIC
- Full-time
- Leadership
- Marketing
- Free food
Head of Social & Content
Darling Group —Melbourne VIC
- Hospitality
Head of Creative Solutions
Bolster Digital —Melbourne VIC
- Full-time
- Hybrid work
- Management
- Bachelor's degree
- Leadership
- Employee assistance program
8d
Head of Marketing, Bell & Bone
Pony Express —Melbourne VIC
- $150,000 - $180,000 a year
- Full-time
- CRM software
- Management
- Marketing
Quick Apply
Talent Attraction & Onboarding Coordinator
Grill'd —Richmond VIC
- Full-time
- Remote
- Recruiting
- Restaurant experience
Quick Apply
Brand Communications Manager - Arc'teryx
Amer Sports —Moorabbin Airport VIC
- Full-time
- Marketing
- Budgeting
- Leadership
- Employee assistance program
Quick Apply
Digital Content Specialist
ASSA ABLOY —Mentone VIC
- Full-time
- Writing skills
- Editing
- Employee assistance program
- Employee discount
1d
Creative Content Specialist
Jewish Care Victoria —Melbourne VIC
- $15,900 a year
- Full-time
- Organisational skills
- Communication skills
- Marketing
- Employee assistance program
- Referral program
10d
Marketing Communications Specialist
Binyan Studios —Prahran VIC
- $90,000 - $120,000 a year
- Full-time
- Hybrid work
- Management
- Marketing
- Writing skills
- Work from home
- Gym membership
Quick Apply
2d
Innovation Lead, SLV LAB
State Library of Victoria —Melbourne VIC
- $166,939 - $191,084 a year
- Full-time
- No degree
- AI
5d
Communication & Advocacy Specialist (Contract)
Chiesi Farmaceutici —Melbourne VIC
- Temporary
- Research
- No degree
- Communication skills
9d
Social Media Specialist
Blue Illusion —Melbourne VIC
- Full-time
- Organisational skills
- Analytics
- Employee assistance program
- Employee discount
Quick Apply
Fundraising and Engagement Officer
First Step —St Kilda VIC
- Part-time
- CRM software
- Databases
- Administrative experience
- Employee assistance program
4h
Executive Producer - First Nations Audio
SBS —Melbourne VIC
- $99,377 - $109,889 a year
- Full-time
- AI
- Communication skills
- Time management
- Gym membership
21h
Social Media & Digital Marketing Coordinator
Belgravia Activities —Melbourne VIC
- $65,000 - $75,000 a year
- Part-time
- Hybrid work
- CRM software
- Experience working with children
- Communication skills
Quick Apply
11d
Visual Content Creator
Arcare Aged Care —Hampton East VIC
- Full-time
8d
Talent Acquisition Specialist (Recruiter)
Spawnpoint Media —Melbourne VIC
- Full-time
- Hybrid work
- Recruiting
- Organisational skills
- Communication skills
Sponsorships Lead
Easygo —Melbourne VIC
- Management
- Presentation skills
- Budgeting
- Employee assistance program
Quick Apply
Paid Social Lead
Easygo —Melbourne VIC
- Full-time
- Leadership
- Referral program
Quick Apply
11d
Marketing Manager
Lifely —Melbourne VIC
- $100,000 - $120,000 a year
- Full-time
- Hybrid work
- Marketing
- AI
- Business
Quick Apply

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head of social & content jobs near melbourne, vic

Head of Social

Yo-Chi -
Melbourne VIC

Apply Now

Job Details

Full-time

Benefits

Onsite gym
Free food
On-site parking

Qualifications

Canva
Leadership
Marketing

Full Job Description

Own the social strategy of one of Australia's fastest-growing brands
Lead a high-performing team and shape Yo-Chi's storytelling and social direction
Flexible working arrangements, free breakfast & lunch + onsite parking

Head of Social – Full time, Melbourne
If you eat, sleep, and breathe social media and you've got the strategic vision to match, then this role was made for you.

Yo-Chi is one of Australia's most culturally iconic retail brands, and we're looking for a Head of Social who's ready to push boundaries, set trends, and ensure Yo-Chi never stops turning heads online. This isn't a content calendar maintenance role. We want someone who sets the direction, raises the bar with every campaign, moves at the speed of culture, and has the leadership skills to inspire a high-performing, forward-thinking team.

You'll be based out of our Hawthorn HQ in Melbourne. With an on-site chef (free breakfast and lunch daily), free parking, on-site gym, and a genuinely vibrant team culture. Flexible working is part of the deal!

Not based in Melbourne? We'd still love to hear from you. We're open to supporting relocation for the right person.

About Yo-Chi
Yo-Chi was born from a simple but powerful idea: bring together incredible frozen yogurt and açaí, an infinite flow of good energy, and a space where people actually want to be. Since our first venue in Balaclava in 2012, we've grown to 70+ locations across Australia. We're proudly family-owned, culturally driven, and just getting started with plans to double in size over the next 18 months. Chi runs through everything we do!

About the Role
This is a senior leadership role for someone who doesn't just follow culture, they help shape it. You'll define the vision for how Yo-Chi shows up across social, leading the strategy, campaigns and direction that keep the brand culturally relevant and impossible to ignore. Own Yo-Chi's social strategy across all platforms, driving brand growth, guest engagement and community while leading and developing a high-performing social team.

You're not just a social leader. You're a strategic thinker with a deep understanding of platforms, culture and what makes people engage. You know how to build campaigns that strengthen brands, inspire teams and create lasting impact. Every campaign you lead should feel fresh, bold, and unmistakably Yo-Chi, protecting and elevating our iconic status in market.

You'll report to the Chief Brand Officer, working closely with Marketing, Product Development and Operations, to shape how Yo-Chi shows up as we continue to expand internationally. You'll set the direction, empower your team and drive the social agenda across the business.

What You'll Own
Social Strategy & Campaign Leadership

Set the vision and strategic direction for Yo-Chi’s social presence, ensuring every campaign strengthens the brand and drives cultural relevance
Lead end-to-end social content and campaign strategy across social platforms.
Oversee integrated campaigns, including Out of Home (OOH), activations and in-venue digital screens
Direct campaign shoots from concept through to execution
Build and execute a UGC strategy that turns the Yo-Chi community into a content engine
Oversee in-venue digital content to ensure brand consistency across all touchpoints
Continuously identify opportunities to innovate, raise standards and keep Yo-Chi leading the category.

Social, Paid & Growth

Drive Yo-Chi’s social strategy across all platforms, with deep expertise in Meta and TikTok
Work with marketing on the creative content for our paid social strategy across Meta and TikTok
Stay ahead of trends, culture and platform shifts, turning emerging opportunities into competitive advantage
Launch & grow Yo-Chi’s YouTube channel and content strategy
Use insights and competitor analysis to continuously evolve strategy

Leadership, Influencers & Partnerships

Lead, mentor and develop a small content team while empowering venue teams to create on-brand content
Build a high-energy, collaborative creative culture
Own influencer relationships end-to-end, from sourcing through to content approval
Brief, manage and hold external production and media agencies accountable to Yo-Chi standards
Manage workflow, campaign timelines, and priorities across the team to deliver exceptional outcomes
Partner closely with Marketing and brand team to ensure consistency across every touchpoint, locally and globally

Strategy & Reporting

Deliver regular reporting on performance, engagement and growth with clear insights
Use insights and data to inform strategic decisions and continuously improve content and campaign performance.
Partner cross-functionally on campaigns, product launches and venue openings, including international markets

The successful candidate will have:

5+ years in a social media position with leadership experience managing a small to medium sized team
A true social media native! You don't just use the platforms, you understand them deeply, algorithmically and culturally
A social director's eye with a content creator's instincts.
A track record of campaigns that felt fresh, bold, and brand defining, not just on brief
Proven experience directing shoots and leading production end to end
Experience managing external agencies and production partners
Exposure to international or multi market campaigns a strong plus
Confident across Meta Business Manager, TikTok and social analytics tools
Highly organised. Able to run multiple campaigns without losing quality
Photography, videography, or CapCut skills? Big tick. Canva proficiency a plus

Why Yo-Chi?
We're not building just a food brand. We're building a culture brand. One that competes on creativity and community as much as product. If you want to work somewhere your ideas actually shape the brand and there's real runway ahead globally... this is the role!

Ready to raise the bar? Come help us share the chi.

Apply Now

Refine Your Search

head of social & content jobs in melbourne, vic

Head of Social

Head of Social & Content

Head of Creative Solutions

Head of Marketing, Bell & Bone

Talent Attraction & Onboarding Coordinator

Brand Communications Manager - Arc'teryx

Digital Content Specialist

Creative Content Specialist

Marketing Communications Specialist

Innovation Lead, SLV LAB

Communication & Advocacy Specialist (Contract)

Social Media Specialist

Fundraising and Engagement Officer

Executive Producer - First Nations Audio

Social Media & Digital Marketing Coordinator

Visual Content Creator

Talent Acquisition Specialist (Recruiter)

Sponsorships Lead

Paid Social Lead

Marketing Manager

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