Business Marketing Event Manager
Sydney | Full Time | 12 Month Contract
Do work that matters
Join an industry-leading Event Marketing team delivering high-impact customer engagement programs across Business and Institutional Banking.
Our programs are designed to strengthen customer relationships, increase advocacy, enhance CommBank's reputation and support business growth. Through premium client experiences, sponsorship activations, executive engagements, thought leadership forums and community programs, we connect customers with the people, insights and opportunities that matter most.
As an Event Manager, you will own the end-to-end delivery of a portfolio of strategic customer engagement programs, translating business objectives into meaningful customer experiences that deliver measurable outcomes.
Why join us
Build expertise across strategic event marketing, customer engagement, sponsorship activation, stakeholder management and event leadership.
Belong
Join a high-performing, collaborative team committed to delivering exceptional customer experiences and continuously raising the bar for event excellence.
Shape what’s next
Influence how CommBank engages customers through innovative programs, data-led decision making and industry-leading event experiences.
Role purpose
The Event Manager is responsible for the end-to-end planning, development and delivery of customer engagement programs that support Business Marketing objectives and strengthen relationships with priority customers and stakeholders.
You will lead event strategy, stakeholder engagement, customer experience design, budget management, governance, communications and delivery outcomes across a portfolio of programs.
Working closely with business stakeholders, marketing teams, agencies and suppliers, you will ensure every event delivers a seamless customer experience while achieving agreed commercial, advocacy and engagement objectives.
Key responsibilities
Event strategy & program ownership
- Own a portfolio of customer engagement programs from concept through to evaluation
- Translate marketing and business objectives into compelling event strategies and experiences
- Develop event concepts, engagement approaches and customer experience frameworks
- Identify opportunities to enhance customer advocacy, engagement and relationship outcomes
- Contribute to the ongoing evolution of Business Marketing's customer engagement strategy
Stakeholder engagement
- Partner with Banking, Marketing, Brand, Corporate Affairs and external stakeholders to align event objectives and outcomes
- Build trusted relationships across business segments and functions
- Provide strategic advice and recommendations on customer engagement opportunities
- Present plans, outcomes and recommendations to stakeholders and leadership teams
End-to-end event delivery
- Lead all aspects of event planning and execution
- Develop project plans, budgets, timelines and delivery frameworks
- Manage agencies, suppliers, venues and production partners
- Oversee registrations, customer communications, run sheets and execution plans
- Ensure exceptional customer experience outcomes across every touchpoint
- Provide onsite leadership and issue resolution during event delivery
Governance, risk & compliance
- Maintain accountability for event governance and compliance requirements
- Ensure appropriate risk assessments and Workplace Health & Safety (HSW) controls are implemented
- Manage approvals and compliance obligations in partnership with the Events Team Coordinator
- Ensure activity complies with Group policies, legal requirements and operational standards
Reporting, insights & optimisation
- Establish success measures for programs and events
- Analyse attendance, engagement, advocacy and customer feedback data
- Evaluate program performance against agreed objectives
- Provide actionable insights and recommendations to optimise future programs
- Leverage data and customer feedback to improve customer targeting, program design and event outcomes
Financial management
- Develop and manage event budgets
- Monitor expenditure and forecasting
- Identify efficiencies and maximise return on investment
- Manage supplier negotiations and contracts
- Deliver programs within approved financial parameters
What you’ll bring
Experience & capability
- Demonstrated experience delivering end-to-end events, sponsorship activations or customer engagement programs
- Strong project management capability across multiple concurrent programs
- Experience managing agencies, suppliers and external partners
- Proven ability to deliver exceptional customer experiences in complex environments
Commercial & strategic thinking
- Ability to translate business objectives into customer engagement programs
- Strong understanding of customer experience, relationship marketing and event strategy
- Commercial mindset with the ability to balance customer outcomes, risk and investment
Stakeholder capability
- Strong influencing, communication and relationship management skills
- Ability to build credibility with diverse stakeholder groups
- Confidence managing competing priorities in a fast-paced environment
Mindset
- Customer obsessed and outcome focused
- Highly organised and solutions oriented
- Curious, adaptable and continuously improving
- Enjoys working collaboratively in a high-performing team environment
Success measures
- Delivery of customer engagement programs that achieve agreed objectives
- Strong customer advocacy, engagement and satisfaction outcomes
- Events delivered on time, within budget and in accordance with governance requirements
- Positive stakeholder feedback and strong business partnerships
- High-quality reporting and actionable insights that improve future program effectiveness
- Contribution to the continued growth of an industry-leading Event Marketing capability
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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Advertising End Date: 23/07/2026
