The Professional Builder
Creative Strategist
Location: Remote
- We're scaling fast. Our creatives need to keep up.
- We're doubling our ad budget.
- We're doubling our business.
And right now, our paid social creatives aren't moving and performing as fast as we are.
Yet we have all the ingredients for success.
- A team of 45 in our Member Success Department (many of who what to be in creative)
- In-person events with 200 attendees, where we capture 10 weeks of content in 2 days
- Case Studies and Member Wins that aren't being published
- 3x Best Selling Book and PR commitments
- Partnerships with industry-leading suppliers and services
Our members (in NZ, AU, USA, CAN, UK) are award winners and regularly featured on TV. We're looking for someone who can pull this all together. So we can tell amazing stories, celebrate our members and break the content creative constraint.
At The Professional Builder, we help custom residential construction business owners in 5 territories win back their time, and make more money. On average a member saves 12 hours per week and increases gross profit by $108,000..
Since 2004, we've worked with over 3,100+members.
But our real growth has happened just in the last 3-4 years. We doubled, doubled again and have doubled again! We now have 45 people in just our member success department and 85+ team members from all around the world.
- We host 5 international, 2-day member events a year.
- Hold partnerships with national and regional brands.
And we're still growing With expectations to double our USA and AUS operations.
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That's where you come in
What you'll be doing
You'll own the end-to-end creative strategy process
- - from audience research and competitor analysis to concept development, briefing, and performance review.
- You'll have freedom to work with the members, member success team, sales team, attend events, sit in on coaching sessions and then propose any and all ideas.
- We're open to the full mix of tying direct response marketing with branding and creative design.
- No death by committee.
- You own the full process from idea to results and take the method we have now. This has built a $20m company, and we invite you to upgrade it so it's capable of getting us to the next level.
The expectations are clear...
- You'll have 3-5 years of creative experience
- Have consistently delivered static and video creative for performance marketing
- Be an exceptional communicator online (chat and video calls)
- Be proactive and intense in your management of day-to-day operations
- You'll bring well-researched best practice ideas and solutions to the table
- Provide specific recommendations and insights from real-time data
- Be an awesome team member and attend daily huddles and check-ins
- Hit weekly KPIs for creatives created and winning ads
- Work with our sales and marketing teams to maintain a pipeline of opportunities
- Work with these same teams to maintain a market-to-message fit
- Be open to testing and tweaking things using tools, your experience and data
People who make the most $$ and are happiest here at The Professional Builder are good at the following...
- Critical thinking and problem-solving - They come with recommendations and a potential solution when something goes wrong
- A coachable mentality - They take feedback onboard, grow and hold themselves to high standards personally and professionally.
- Know that every career has sh!t days and that sometimes we need to dig in to hit milestones - They support the team around them.
- Ambitious owner mindset - They take lead and run things with an owners mindset knowing that when the business wins they'll win.
For these people, we offer the following benefits...
- Flexible work week means you can be both time and location independent (so long as key actions are completed and performances are met). Otherwise, take every Friday off to travel or be present with your family. And maybe get really good at golf?
- Birthdays OFF (it's your day, take your holiday)
- Upskilling is an important part of our culture, for example we are part of coaching programs ourselves spending over $1.5M on company training since 2004. You'll have already learnt from people likeCole Gordon, Russell Brunson, Frank Kern, Alen Sultanic, Nicholas Kusmich, Ryan Deiss.
- Highly motivated and skilled team members. You're surrounded by people you can learn from. While you'll be expected to teach them things as well We don't hoard intel.
- Good work/life balance, many of our team are into fitness, food, family and travel with some competing in golf and tennis tournaments, ultra swims and doing European summer trips.
- Career progression. We mentioned we're growing and we aren't kidding We expect the right person to be a problem solver immediately and leader in the company someday, at the very least, with an expanded scope over multiple ad accounts and platforms within 12 months.
We are building a Media Buying machine next to a PR, case study and organic production line and need an Ad Creative expert to help us remove the bottleneck of ad and message fatigue.
Ideally, we're hiring in time zones from PST to Asia (Singapore).
This is because our sales territories cover North America (USA, CAN), UK and ANZ (New Zealand, Australia). Our team is stationed in these regions and we would like you to be as well.
If this sounds like you
Send your CV, a portfolio or samples of relevant work, and answer the video interview questions when you receive the invite. In your video, you will answer these questions:
- Who do you learn from?
- What creative frameworks and templates do you follow?
- Have you invested in any training or personal development programs?
- Can you describe your remote work environment and how you ensure a secure, distraction-free space for collaborative campaign planning and high-focus tasks?
- What software and tools are you most familiar with?
- Which marketing platforms (e.g., social, SEO, email) do you specialize in, and what kind of ROI or tangible results have you achieved with them?
We'll then send you a direct link to our position scorecard and call for an interview.
