The Brisbane Racing Club is seeking a creative Digital Marketing Executive to join our marketing team. This dynamic, hands-on role combines organic social media management, content creation, digital marketing and live event coverage, showcasing the energy and excitement of one of Brisbane's most iconic sporting and event destinations.
If you thrive on creating scroll-stopping content, love being on the ground capturing live moments, enjoy collaborating with both internal teams and external agencies, and can plan and deliver engaging campaigns well in advance, this role is for you.
Lead the day-to-day management of BRC's organic social media channels, including Facebook, Instagram and TikTok.
Plan, develop and publish engaging short- and long-form content aligned to marketing campaigns, seasonal priorities and business objectives.
Develop and maintain a forward-planned content calendar, proactively planning content and campaigns 1-3 months in advance.
Foster an engaged online community through timely responses and proactive community management.
Capture and deliver high-quality real-time content during race meetings and major events, with a particular focus on Saturday race days.
Partner with the Digital Marketing Manager to continuously refine BRC's organic social strategy through performance insights and emerging industry trends.
Produce professional photography and videography that showcases the unique experiences across Brisbane Racing Club's venues and events.
Create polished, platform-specific content using Adobe Creative Suite, CapCut or equivalent creative software.
Collaborate with the wider Marketing team, internal stakeholders and external creative agencies to deliver integrated campaigns across organic, paid and owned channels.
Bring fresh ideas and inspiration from outside the business to create innovative, on-brand content that elevates the BRC customer experience.
Ensure all content consistently reflects BRC's brand identity, tone of voice and marketing objectives.
Coordinate influencer partnerships and content collaborations that align with brand and campaign goals.
Maintain website content through WordPress and contribute to email and SMS marketing campaigns.
Support broader marketing initiatives, including campaign delivery, SEO content and promotional activity.
Attend race meetings and signature events to capture premium content while supporting marketing activations and enhancing the guest experience.
Monitor campaign performance and provide meaningful reporting and recommendations to optimise future activity.
This position operates on a Tuesday to Saturday roster, with flexibility required to work evenings, weekends and public holidays in line with major events.
You are an experienced digital marketing professional with a strong understanding of social media, audience engagement and brand storytelling. You have demonstrated success managing business social media channels, creating high-quality content and delivering campaigns that achieve measurable results.
You balance creativity with commercial awareness and are confident making decisions in a fast-paced environment where priorities can shift quickly. You're highly organised, enjoy planning campaigns well in advance, and have experience working collaboratively with both internal stakeholders and external agencies to deliver outstanding outcomes.
Equally comfortable behind the camera or collaborating across teams, you know how to capture authentic moments while maintaining a polished and professional brand presence.
You'll also bring:
Proven experience managing social media for a recognised brand or organisation.
Experience collaborating with external agencies and cross-functional internal stakeholders.
Strong photography, videography and editing skills.
Experience using Adobe Creative Suite, CapCut or comparable editing platforms.
Excellent written communication and copywriting skills.
Exceptional organisational skills, with the ability to plan campaigns and content calendars 1-3 months ahead while managing multiple priorities.
Experience within sport, events, hospitality, entertainment or lifestyle industries will be highly regarded.
As one of Queensland's leading sporting and events organisations, Brisbane Racing Club offers the opportunity to work across an exciting calendar of premium race days, entertainment and hospitality experiences.
You'll enjoy:
The opportunity to shape the digital presence of an iconic Brisbane brand.
A diverse role combining strategy, creativity and live event execution.
Exposure to large-scale campaigns and premium events.
A collaborative, high-performing marketing team that welcomes fresh thinking, encourages new ideas and embraces continuous improvement to create innovative experiences for our customers.
The chance to make a genuine impact while continuing to develop your marketing career.
If you're an experienced digital marketer who enjoys combining strategic thinking with creative execution and thrives in a fast-paced events environment, we'd love to hear from you.
