Social Integration Manager
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Strategic translator between Woolworths' business categories and our newly established enterprise social team, translating core marketing and trading priorities into high-impact, coordinated paid and owned social campaigns
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Full time, Permanent position
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Hybrid working - 3 days Norwest and Surry Hills Office with WFH flexibility
We are Woolworths Group
We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
What you’ll do
The Social Integration Manager is the primary link between the business units - Brand, Fresh and Trade Cartology and our social channels. They take the main marketing and trading priorities for our pillars and translate them into coordinated campaigns, ensuring that everything we do across paid social and our owned accounts supports the wider business, holds commercial value, and protects the brand voice.
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Act as the primary strategic partner for business unit leads, translating enterprise-wide trading and marketing priorities into high-impact, full-funnel social media strategies. Ensure all social activity is commercially viable, on-brand, and integrated across paid, owned, and earned channels.
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Serve as the day-to-day point of contact for the wider marketing organisation for a blend of key marketing streams. Streamline the intake of briefs, manage expectations, and facilitate seamless collaboration between business pillars agencies, in-house teams and partners to ensure consistency in message and brand voice.
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Lead the end-to-end execution of social campaigns, overseeing the delivery of assets against trading calendars, pivoting smoothly between long-term campaign planning and agile organic content opportunities.
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Own the development of high-quality social briefs. Provide expert evaluation of creative output, ensuring agency partners and internal studio squads deliver work that is optimised for social platforms and aligned with campaign goals.
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Monitor and analyse the performance of social campaigns. Translate complex data into clear, actionable insights for business category leads to demonstrate the value of social activity and drive continuous optimisation.
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Partner closely with the wider Social COE team—including Advocacy, Creator, and Operations specialists—to ensure a unified approach to social integration and that all social activity supports broader group priorities.
What you’ll bring
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Social Specialist / Marketing Generalist background: 6-7+ years of experience blending deep, cutting-edge social platform expertise with strong traditional marketing principles.
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Creative briefing and evaluation excellence: Understanding of what makes an effective social brief, with extensive experience evaluating creative work to get the absolute best output from external agency partners and internal studio squads.
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Integrated media and channel judgment: Proven ability to brief, assess, and challenge an integrated media response, demonstrating sharp judgment on proposed channel mix, buying objectives, and predicted return on investment to safeguard brand equity.
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Integrated campaign orchestration: Proven ability to translate broad business and trading priorities (such as fresh or retail media) into holistic, multi-channel social campaigns across paid and owned ecosystems.
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High-volume workload management: Demonstrated capability and resilience in managing a high volume of work and competing projects simultaneously.
What you’ll experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
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A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
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Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
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A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave
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Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
Apply now! Applications close - Thursday the 16th July
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
