The APC is the first point of contact for the retailer regarding all operational issues for ELC brands on the shop floor and is required to review, resolve and escalate all relevant processes and ad-hoc requirements.
The role is to achieve counter sales goals and business objectives through efficient management of daily counter operations in close exchange with the branded staff and retailer; key focuses are inventory, MinMax, Visual Merchandising as well as branded staff and promotion. The APC will work in close collaboration with the SEE/ASOM through regular reports and ongoing exchange to deliver the highest retail standards in line with brand guidelines.
This position will have access to a range of confidential information and so will require the personal characteristics of discretion and integrity.
Key responsibilities but are not limited to:
Retail Sales
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Weekly qualitative and quantitative feedback on sales and BA performance to SEE/ASOM
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Actively work with brand staff on brand targets execution
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Actively support SEE to ensure brand staff are engaged to drive brand/door seasonal sales plans
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Follow up at store level to execute details of promotional programs/ events, feedback sales results and suggestion on improvement where needed
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Responsible for monthly report: sell-through figures, pax trend, competitors’ activities, retailer promotions & campaign, ELC brands incentive / promotions recap, counter photos
Efficient Management of Daily Counter Operations
- Supervise and execute daily counter duties such as housekeeping, merchandising, ensuring availability of stocks, testers, price & promo signage together with VM materials
- Report to SEE on any counter maintenance issue when required
- Report to SEE on any brand staff absence on counter and propose counter coverage plan when required
- Provide feedback and observation to SEE on promoters and brand staff (products & service training, grooming guideline, counter daily ops procedure, sales report) when required
Management of Stock Inventory
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Review and adjust brands min/max and shelf capacity meets sales demand & presentation level
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Ongoing check of out-of-stock on top selling products and report to and follow up with the Retail Store team and inform SEE/ASOM
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Ongoing check on non-saleable inventory (GWP, TOA, testers, gifting wrapping, samp les etc) and feedback / follow up action plan with SEE
Managing Operational Effectiveness
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Understand and ensure each brands visual merchandising is aligned to brand guidelines and maximize sales potential (including but not limited to planogram, visual merchandise units, launch focus, ticketing, testers, transparencies and videos, GWP display)
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Work at the counter with the team on all promotional events and setups (when required)
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Share photos with SEE of each launch changeover, promo set up, event set up and rectify set up if needed when required
Workplace, Health and Safety (WHS)
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Take reasonable care of the health and safety of themselves and others
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Cooperate with Estee Lauder Management in the provision of a healthy and safe workplace
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Report any incidents or accidents as per Company process
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Undertake duties in accordance with the current Estee Lauder WHS principles, policies, procedures and objectives
Key measures of success but are not limited to:
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Positive stakeholder feedback – management, peers, visitors
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Ensure all communications is maintained to reflect Company’s standards
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All deadlines are met
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All matters dealt with quickly and professionally
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All procedures and policies adhered to
