North Ryde, Sydney
Own the Australian Healtheries portfolio and help shape the future of two trusted health and wellness brands.
Vitaco is home to some of Australia and New Zealand’s most trusted health and wellness brands, including
Healtheries, Nutra-Life, Musashi, Athena and Balance.
We’re looking for an experienced Brand Manager, or a high-performing Assistant Brand Manager ready to step up, to take ownership of the Healtheries Food portfolio in Australia while helping deliver innovation across both Healtheries and Nutra-Life.
Working closely with our Australian and New Zealand marketing teams, you’ll combine strategic brand thinking with hands-on execution, leading innovation, building brands consumers love and partnering across the business to bring consumer-led ideas to market.
What you’ll be doing
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Lead the Australian Healtheries Food annual brand plan and contribute to the long-term brand strategy.
- Own brand performance, including P&L, marketing budgets and portfolio optimisation.
- Deliver New Product Development (NPD) projects from consumer insight and concept development through to launch and post-launch review.
- Turn consumer, category and market insights into clear brand and commercial opportunities.
- Brief and manage consumer research to identify consumer needs, validate concepts and strengthen future innovation.
- Partner with Sales, Category, R&D, Operations, Regulatory, PMO, eCommerce and agency partners to successfully deliver projects.
- Develop and execute integrated brand campaigns across creative, media, social media and influencer channels.
- Prepare compelling customer presentations to support category reviews, range reviews and commercial opportunities with major retail customers.
- Track brand, competitor and innovation performance, identifying opportunities to grow sales, margin and market share.
What you’ll bring
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Around three years’ Brand Management experience, or strong Assistant Brand Manager experience ready to step into a Brand Manager role.
- FMCG experience, ideally within food, snacks, beverages, health, consumer healthcare or consumer packaged goods.
- Experience delivering New Product Development from concept through to launch.
- Strong commercial and financial acumen, including budget management and performance analysis.
- Experience using Circana, Nielsen or similar category and market data.
- Strong project management skills, with experience coordinating multiple stakeholders across Marketing, R&D, Operations and PMO.
- A collaborative, relationship-focused approach and the ability to influence across cross-functional teams.
- A curious, proactive and action-oriented mindset, with an interest in consumer trends, innovation and emerging technologies, including AI.
Why join Vitaco?
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Take ownership of the Healtheries Snacking portfolio in Australia, with responsibility for brand performance, profitability and the annual brand plan.
- Help deliver innovation across Healtheries and Nutra-Life.
- Present to major retail customers and support category and range review decisions.
- Join a collaborative, supportive and high-performing team across Australia and New Zealand.
- Flexible working arrangements, with three days in the office and two days working from home.
- Staff discounts across the Vitaco product range.
- Paid birthday leave.
- Wellness initiatives and access to advice from Vitaco’s in-house experts.
- Genuine career development opportunities, including potential progression to Senior Brand Manager or Marketing Manager.
About Vitaco
Vitaco is home to an outstanding portfolio of leading health food, supplements and sports nutrition brands, including Healtheries, Nutra-Life, Musashi, Athena and Balance.
Our purpose is to empower healthier lives through trusted brands, innovation and passionate people. With more than 650 employees across Australia and New Zealand, we combine world-class manufacturing with market-leading brands to help consumers live healthier every day.
If you’re a commercially minded marketer who enjoys owning outcomes, leading innovation and working with a broad network of stakeholders, we’d love to hear from you.
Applications will be reviewed as they are received, so we encourage you to apply early.
