Content Creator
Company Name: SYD CAR TRADING PTY LTD (Trading As: Allen CarSales)
ABN: 226 601 19095
Position: Content Creator
Work Type: Full Time with 38 hours per week
Salary: $81,016 + superannuation per annum
Location: 149 Parramatta Road, Concord, NSW 2137
About The Business
Established in 2017, Allen Car Sales is one of Australia's well-established independent used vehicle dealerships, specialising in the sale of quality pre-owned prestige vehicles across a wide range of market segments. Since opening its very first dealership in Concord, the business has expanded its operations to include additional locations in Five Dock, Mascot, Artarmon and Canberra.
Allen Car Sales maintains an inventory of more than 150 vehicles and sells approximately 1,500 vehicles annually. As a highly competitive automotive retailer, the company places significant emphasis on digital marketing to showcase vehicle inventory, strengthen brand recognition, generate customer enquiries and support vehicle sales.
To maximise its online presence, Allen Car Sales operates multiple digital marketing channels, including five official Xiaohongshu (RedNote) business accounts, the company website, Carsales Dealer Portal, Facebook Marketplace, WeChat Moments, and other digital advertising platforms. The company produces a large volume of digital marketing content comprising written content, professional vehicle photography, promotional graphics and other visual materials to enhance customer engagement and strengthen its brand presence across online platforms.
About The Position
Creates and publishes text, photos and videos to promote the dealership’s vehicles, services and brand across social media and digital platforms. Plans, schedules and updates marketing content to showcase vehicle inventory, grow audience engagement, increase brand awareness and generate sales enquiries.
Reporting To: This role reports to the Marketing Manager
Tasks and Responsibilities
· Develop content plans, content calendars and publishing schedules based on newly arrived vehicles, dealership promotions, seasonal campaigns and other business activities.
· Research automotive market trends, competitor activities, customer interests and emerging digital content trends to identify market and promotional opportunities for existing and newly acquired vehicle inventory and improve audience engagement.
· Create and coordinate the production of original digital marketing and advertising content, including written content, professional vehicle photography, promotional graphics, marketing copy, captions and vehicle descriptions for social media platforms, websites and online vehicle sales platforms.
· Capture, edit and enhance professional vehicle photographs and design promotional graphics and digital marketing materials using Adobe Photoshop, Canva and other content creation software.
· Create, schedule, publish and regularly update digital marketing content across the company's Xiaohongshu (RedNote) Business Accounts, Allen Car Sales website, Carsales Dealer Portal, Facebook Marketplace, WeChat Moments and other digital platforms.
· Coordinate the preparation and publication of vehicle listings by confirming vehicle specifications, pricing information, photographs and promotional descriptions to ensure published information is accurate, current and professionally presented.
· Maintain consistent branding, visual presentation and communication standards across the company's digital marketing channels and dealership locations.
· Monitor customer enquiries, comments, messages and audience interactions across digital platforms, and use customer feedback and engagement trends to inform future content development.
· Monitor the performance of digital content and marketing initiatives using platform analytics, including audience reach, impressions, engagement, customer enquiries and overall content effectiveness.
· Analyse data from digital marketing campaigns and online platforms to identify audience behaviour, campaign performance and customer engagement trends, and prepare regular performance reports and insights for the Marketing Manager.
· Analyse customer engagement trends, online enquiry patterns, pricing performance and digital marketing campaign data to evaluate the potential impact of pricing and promotional strategies on customer enquiries, lead conversion and overall sales performance, and provide data-driven recommendations to support marketing and commercial decision-making.
· Recommend updates to digital content, keywords, page descriptions and website content to improve search engine visibility, content performance and customer engagement.
· Maintain an organised digital asset library containing vehicle photographs, promotional graphics and other marketing materials for ongoing and future promotional activities.
Qualifications, education, experience, and abilities required:
Qualifications/Education
· Relevant Bachelor's degree or higher in Marketing, Advertising, Public Relations, Communications, Media or a related field.
Experience/ Knowledge
· At least one year of relevant experience in content creation or digital marketing, preferably within the automotive industry.
· Undergo the above tasks competently
Essential Skills and Requirements:
· Strong digital content creation skills, including copywriting, photography, graphic design and short-form video content.
· Proficiency in Adobe Photoshop, Canva and other relevant digital content creation and image-editing software.
· Demonstrated ability to create, schedule, publish and manage content across social media, websites and other digital platforms.
· Strong understanding of social media marketing, digital content trends and online audience engagement.
· Ability to produce professional vehicle photography and promotional materials that effectively highlight product features and key selling points.
· Ability to research market trends, competitor activities and customer interests and apply findings to content development.
· Understanding of digital marketing analytics, including reach, impressions, engagement, customer enquiries and campaign performance.
· Strong written communication and copywriting skills with attention to accuracy, branding and presentation.
· Strong organisational and time-management skills with the ability to manage multiple content requirements and publishing schedules.
· High attention to detail when preparing vehicle specifications, pricing information, promotional descriptions and other published content.
· Ability to work collaboratively with the Marketing Manager, sales team and other relevant staff.
Salary
Below is the annual base salary to be paid, plus superannuation contributions made at the level prescribed by the Superannuation Guarantee laws, or any laws that replace them. Annual base salary is $81,016 + superannuation per annum.
Note:
- Only shortlisted candidates will be contacted.
- Applicants must have full-time working rights in Australia.
Pay: Up to $81,016.00 per year
Work Location: In person
