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Digital Activation Manager (Programmatic)

Publicis Groupe Holdings B.V -
Pyrmont NSW

Quick Apply

Job Details

$90,000 - $100,000 a year
1 day ago

Qualifications

Presentation skills
Communication skills

Full Job Description

Overview

We've built a dedicated team to support the scale, ambition, and pace of Samsung - one of the world's most influential brands. This is an opportunity to work alongside a world-class team of specialists, tackle complex challenges, and shape innovative, people-first marketing that reaches millions of consumers every day.

You'll join a connected community, united by a shared purpose: creating meaningful experiences that drive real impact. As part of one high-performing, integrated team, you will collaborate across disciplines and markets, and continually push the boundaries of what's possible. At the heart of it is a culture built on togetherness, excellence, integrity, resilience, and humanity. Local by design, human-first by nature, and ready to move at the Speed of Samsung.

We’re looking for a Digital Activation Manager to lead programmatic and YouTube activation across Samsung’s diverse product portfolio, from Mobile/Galaxy, through to TV & AV and digital appliances. You'll be responsible for delivering best-in-class programmatic and YouTube campaigns that connect millions of Australians with one of the most innovative brands in the world.

Working across a range of campaign objectives and launch phases, you'll drive activation, optimisation and performance through DV360 and YouTube, leveraging advanced audience strategies, automated bidding solutions and data-led measurement frameworks. Whether it's a major product launch, a national brand campaign or an always-on program, you'll play a critical role in shaping how Samsung reaches and engages audiences.

If you're ready to elevate your programmatic expertise, work on market-leading campaigns and grow your career with one of the world's largest communications groups, this is your moment.

What key accountabilities does this role have?

Lead end-to-end programmatic and YouTube activation across Samsung Australia campaigns.
Manage campaign setup, trafficking, optimisation, pacing and budget delivery within DV360.
Drive YouTube campaign execution across formats including Masthead, Select, Auction, Non-Skip and Connected TV.
Develop and optimise audience strategies using first-party data, remarketing, in-market, lookalike and custom intent audiences.
Monitor campaign performance and implement data-driven optimisation recommendations.
Ensure best practice in brand safety, quality assurance, governance and campaign taxonomy.
Utilise advanced measurement and attribution solutions including Conversion Lift, Search Lift and Ads Data Hub.
Partner with internal specialists and client stakeholders to deliver exceptional campaign outcomes

What are the key skills and requirements for this role?

3+ years’ hands-on experience with DV360 and programmatic media buying.
Proven experience activating and optimising YouTube campaigns.
Knowledge of audience targeting, campaign measurement and performance optimisation.
Experience with automated bidding solutions and data-led campaign management.
Strong attention to detail, particularly around QA, governance and brand safety.
Excellent communication skills and confidence presenting results and recommendations. You are a strong collaborator, who has a proactive nature and positive mindset.
Understanding of the Australian digital and programmatic media landscape.
A strong collaborator, with curiosity and a proactive nature and positive mindset.
Exposure working across a Tier 1 tech, retail, or mobile client (nice to have), ideally within a multi-market team structure (also a nice to have, but not essential).

#LI-LJ1

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