Overview
We've built a dedicated team to support the scale, ambition, and pace of Samsung - one of the world's most influential brands. This is an opportunity to work alongside a world-class team of specialists, tackle complex challenges, and shape innovative, people-first marketing that reaches millions of consumers every day.
You'll join a connected community, united by a shared purpose: creating meaningful experiences that drive real impact. As part of one high-performing, integrated team, you will collaborate across disciplines and markets, and continually push the boundaries of what's possible. At the heart of it is a culture built on togetherness, excellence, integrity, resilience, and humanity. Local by design, human-first by nature, and ready to move at the Speed of Samsung.
We’re looking for a Digital Activation Manager to lead programmatic and YouTube activation across Samsung’s diverse product portfolio, from Mobile/Galaxy, through to TV & AV and digital appliances. You'll be responsible for delivering best-in-class programmatic and YouTube campaigns that connect millions of Australians with one of the most innovative brands in the world.
Working across a range of campaign objectives and launch phases, you'll drive activation, optimisation and performance through DV360 and YouTube, leveraging advanced audience strategies, automated bidding solutions and data-led measurement frameworks. Whether it's a major product launch, a national brand campaign or an always-on program, you'll play a critical role in shaping how Samsung reaches and engages audiences.
If you're ready to elevate your programmatic expertise, work on market-leading campaigns and grow your career with one of the world's largest communications groups, this is your moment.
What key accountabilities does this role have?
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Lead end-to-end programmatic and YouTube activation across Samsung Australia campaigns.
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Manage campaign setup, trafficking, optimisation, pacing and budget delivery within DV360.
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Drive YouTube campaign execution across formats including Masthead, Select, Auction, Non-Skip and Connected TV.
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Develop and optimise audience strategies using first-party data, remarketing, in-market, lookalike and custom intent audiences.
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Monitor campaign performance and implement data-driven optimisation recommendations.
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Ensure best practice in brand safety, quality assurance, governance and campaign taxonomy.
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Utilise advanced measurement and attribution solutions including Conversion Lift, Search Lift and Ads Data Hub.
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Partner with internal specialists and client stakeholders to deliver exceptional campaign outcomes
What are the key skills and requirements for this role?
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3+ years’ hands-on experience with DV360 and programmatic media buying.
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Proven experience activating and optimising YouTube campaigns.
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Knowledge of audience targeting, campaign measurement and performance optimisation.
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Experience with automated bidding solutions and data-led campaign management.
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Strong attention to detail, particularly around QA, governance and brand safety.
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Excellent communication skills and confidence presenting results and recommendations. You are a strong collaborator, who has a proactive nature and positive mindset.
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Understanding of the Australian digital and programmatic media landscape.
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A strong collaborator, with curiosity and a proactive nature and positive mindset.
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Exposure working across a Tier 1 tech, retail, or mobile client (nice to have), ideally within a multi-market team structure (also a nice to have, but not essential).
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