Trenery celebrates timeless style lived, not worn - crafting beautifully considered clothing and accessories guided by enduring design, quality fabrics and a creative, modern Australian spirit.
Reporting to the Marketing Manager, this is a high-impact role at the heart of bringing the brand to life, driving local area marketing, PR partnerships, in-store activations and premium events that build brand desirability and connect with customers. As the brand-side lead for PR, you’ll support with the PR agency relationship and manage the in-house press office, while also driving clienteling, loyalty initiatives and key community partnerships. Working closely with Retail, Merchandise, Marketplace and international teams, you’ll create elevated, consistent Trenery brand experiences across every customer touchpoint.
How You Will Contribute
- Develop and execute local area marketing strategies and in-store activations to drive traffic, engagement and sales.
- Plan and deliver luxury-coded store openings, closures, VIP experiences, launches and other brand events end-to-end.
- Support seasonal campaigns and coordinate marketing activity across relevant channels.
- Manage PR and media outreach,and lead the PR agency on ad hoc PR projects.
- Ensure consistent brand execution across stores, customer touchpoints and marketing communications.
- Partner with Retail and CRM teams to deliver clienteling, VIP and loyalty initiatives, including the monthly Gift-with-Purchase program.
- Manage community, brand and lifestyle partnerships, including activations, agreements and deliverables.
- Coordinate marketing activity, promotions and assets across wholesale and marketplace partners, including Myer, David Jones and The Iconic.
- Manage PR, local marketing and event budgets, ensuring effective use of resources.
- Track campaign performance, prepare reporting and provide insights to optimise marketing activity
- Support the Social Specialist on KOL/influencer activity as required
Key Capabilities
- Relevant qualifications in PR, Marketing or Communications
- Knowledge and experience in managing PR and media campaigns, including formats specific to local area marketing, digital media, radio, and out-of-home (OOH) advertising (desirable)
- Excellent event planning and management experience
- Project management skills with the ability to manage multiple campaigns and control marketing budgets efficiently.
- Strong attention to detail, ensuring quality in marketing assets and campaign execution.
What We Offer
- Competitive salary reflective of the scope of responsibilities
- Generous annual product allowance
- 40% discount across all Country Road Group brands
- Corporate partnerships to support your health and wellbeing
- 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
- Access to internal career opportunities across our retail brands and Support Centre.
- Annual learning calendar and ongoing development to support your career growth
Who We Are
Country Road Group is one of Australia’s leading group of brands, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact—on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.
Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.
We encourage you to explore our Current Opportunities and we look forward to connecting with you!
Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.
We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.
