Your Role as Our Content Creator
As our Content Creator, you will be at the heart of our content production and brand storytelling. You will be responsible for creating and publishing engaging video, photo, and text content designed to promote our clients' brands across social media platforms and digital channels—with a particular focus on cross-cultural marketing between Australia and China. Your goal will be to grow our clients' audiences, boost brand awareness, and drive engagement through high-quality visual storytelling.
Key Responsibilities
- Develop and produce high-quality video, photographic, and multimedia content for social media platforms (including Xiaohongshu, WeChat, Weibo, TikTok, Instagram, and Facebook) tailored to attract diverse cultural audiences.
· Plan, shoot, and edit short-form and long-form video content for marketing campaigns, brand promotions, and client projects, managing end-to-end production from pre-production (storyboarding, scripting) through to post-production (editing, color grading, sound design).
· Apply statistical modelling and data analysis methods to assess the potential impact of pricing strategies, promotional offers, and campaign variables on client profitability and return on investment.
· Monitor the performance of content marketing initiatives across all digital channels, providing regular reporting, actionable insights, and strategic recommendations to optimize audience growth and brand awareness.
· Analyze data from digital marketing campaigns and social media platforms and recommend updates to digital content and website copy to improve search engine metrics (SEO) and overall content discoverability.
· Collaborate with the marketing and strategy teams to conceptualize and execute innovative content campaigns that resonate with both Australian and Chinese consumer behaviors, adapting content to overcome language and cultural barriers.
· Stay up to date with emerging trends in digital content, social media algorithms, and video production techniques to keep our clients' content strategies ahead of the curve.
· Maintain brand consistency across all content while bringing fresh, creative ideas to the table.
Why Join Social Power Group?
- Global Reach: Work with leading brands across Australia and China in a truly cross-cultural environment.
- Creative Freedom: Unleash your creativity to develop impactful multimedia content that makes a difference.
- Professional Growth: Learn and grow with a team of industry experts in a rapidly expanding agency.
- Innovative Environment: Be part of a forward-thinking company that values fresh ideas and creative excellence.
- Competitive Compensation: Enjoy a salary package of $75,000 – $80,000 per annum (depending on experience), plus superannuation.
- Career Advancement: Opportunities for advancement within a growing organization that values talent and dedication.
What You Bring to the Team
- At least bachelor’s degrees in film studies and moving Image are strongly preferred.
- Proven experience as a Content Creator, Video Producer, or similar role, with at least 1+ year of post-qualification professional experience in content creation, video production, or digital marketing.
- Strong portfolio showcasing your creative video, photo, and multimedia content (please include a link or samples with your application).
- Proficiency in video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, After Effects) and familiarity with camera equipment and lighting.
- Experience in creating content for social media platforms, particularly Chinese platforms such as Xiaohongshu, WeChat, and Weibo, as well as Western platforms like Instagram, TikTok, and Facebook.
- Excellent written and verbal communication skills in English. Mandarin language skills are a significant advantage.
- Cultural sensitivity and awareness to create content that appeals to diverse audiences across Australia and China.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Strong attention to detail and a passion for storytelling through visual media.
About Social Power Group
Social Power Group is a full-service marketing agency specializing in cross-cultural solutions. We help global brands connect with Chinese audiences and support international expansions into the Australian and Chinese markets. Backed by a team of 40+ specialists, we are fluent in the consumer behaviors, market dynamics, and cultural nuances of both Australia and China. Since our founding in 2017, we have partnered with leading consumer brands, universities, and government entities to produce content that truly resonates with audiences across both markets. With the largest agency spend across Chinese digital channels in Australia, we provide unparalleled insights into creating outcome-driven campaigns.
We are currently seeking a creative and driven Content Creator to join our dynamic team and help our clients build lasting connections with their audiences through compelling visual and multimedia content.
How to Apply
Does this opportunity excite you? Are you ready to take your content creation skills to the next level with a leading cross-cultural marketing agency?
Please send your resume and a portfolio (or link to your work) to [email protected] with the subject line "Content Creator Application – your full name". We look forward to reviewing your application and welcoming you to the Social Power Group family!
Social Power Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Pay: $75,000.00 – $80,000.00 per year
Benefits:
- Free drinks
- Visa sponsorship
- Work from home
Work Location: In person
