Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Overview
We are looking for a hands-on, entrepreneurial Marketing Manager to lead events and community growth in Australia.
This role is critical in rebuilding brand trust, local presence, and grassroots engagement for Binance in Australia. You will design and execute high-impact, compliant, and culturally relevant experiences that bring the brand closer to users — from intimate community meetups to large-scale activations.
You are someone who understands that in today’s environment, community = credibility, and every touchpoint matters.
Event Strategy & Execution
Plan and execute end-to-end events:
Own the full lifecycle: concept vendor sourcing execution post-event reporting
Ensure all events are fully compliant with local regulations and internal policies
Develop “low-hype, high-trust” event formats aligned with current market sensitivity
Community Building & Engagement
Build and nurture a loyal local community (online + offline)
Identify and manage key community leaders / micro-KOLs
Create programs that encourage organic advocacy (not just incentives)
Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency
Brand & Reputation Rebuild (Critical)
Translate global brand into locally relevant, trust-driven messaging
Lead initiatives that position Binance as:
Responsible
Compliant
User-first
Partner with PR to ensure alignment between events, messaging, and media narrative
4. Partnerships & Local Collaborations
Performance Tracking & Optimization
Experience
4–7+ years in events, community, or brand marketing
Experience in Australia market is a must
Background in crypto, fintech, or startup environment preferred
Proven track record of executing high-quality, well-attended events
Skills & Mindset
Execution-first: You get things done, not just plan
Strong understanding of Australian culture and audience behavior
Ability to operate in a highly regulated, sensitive environment
Excellent stakeholder management (agencies, vendors, partners)
Comfortable working in a lean / rebuilding team setup
Personality Fit (Important)
Grounded, practical, and not hype-driven
High ownership — acts like a local market owner
Strong judgment on what not to do (especially in current climate)
- Able to balance global brand vs local nuance
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
