Made for Moments? So are we.
At dusk, we’re here for all of life’s moments. The big, bold, heart-thumping ones. The quiet, cosy, just-passing-through ones. The ones you planned for months.
And the ones that just… happened.
We’re an Australian and New Zealand specialty retailer, known for creating premium home fragrance products designed in-house and exclusive to us. With around 150 stores and a growing online presence, we’ve built a leading omni-channel business grounded in quality, accessibility, and experience.
As we continue to grow, we’re looking for people who think differently, move with intention, and care about the impact they make. People who collaborate, take ownership, and aren’t afraid to challenge how things are done.
Join one of Australia's most loved lifestyle brands.
At dusk, we're obsessed with creating moments that matter.
With more than 150 stores nationally, a growing digital presence and a track record of creating culturally relevant campaigns, collaborations and customer experiences, we're looking for a Social Media Coordinator to help bring our brand to life across social media, content and influencer partnerships.
We're looking for someone who understands how the next generation of customers discover brands, consume content and engage with culture, and can help translate those insights into content that drives awareness, engagement and growth.
If your TikTok "For You" page feels like market research, you know what's trending before your friends do, and you're passionate about content, creators and culture, we'd love to hear from you.
About the Role
Reporting to the Social Media Manager, you'll support the creation of engaging content, creator partnerships and social-first storytelling across our marketing channels.
Working closely with Marketing, Creative, Retail and Digital teams, you'll help deliver everything from content shoots and creator collaborations to major campaign launches and brand activations.
This is a hands-on role for someone who loves creating content, spotting trends and turning ideas into engaging social moments.
What You'll Be Doing
Content Creation
- Create and edit engaging content for TikTok, Instagram and emerging platforms
- Capture content at stores, events, activations and photoshoots
- Support the planning and execution of content calendars
- Stay ahead of social trends, platform updates and cultural moments
- Assist with community engagement and social monitoring
- Identify opportunities for the brand to participate in relevant conversations and trends
Creator & Influencer Partnerships
- Coordinate gifting and creator seeding programs
- Research and identify creators aligned with the brand
- Support creator outreach and relationship management
- Assist with creator campaigns and content approvals
- Track campaign performance and deliverables
- Support creator events and brand activations
Campaign & Brand Support
- Support major seasonal campaigns and product launches
- Assist with social content production and campaign execution
- Collaborate with Creative, VM, Retail and Product teams
- Help bring brand stories to life across multiple touchpoints
About You
You'll thrive in this role if you:
- Are obsessed with TikTok, Instagram and social media culture
- Have a genuine understanding of Gen Z culture, behaviours and content trends
- Understand the difference between creating content and creating content people actually want to engage with
- Can identify emerging creators, trends and cultural moments before they become mainstream
- Love creating and editing content that feels authentic, relevant and shareable
- Have excellent organisation and project management skills
- Enjoy working in a fast-paced retail environment
- Are proactive, curious and highly collaborative
Bonus Points If You Have
- Experience creating content for Gen Z audiences
- Experience working with creators, influencers or brand ambassadors
- Retail, beauty, fashion or lifestyle brand experience
- Photography, videography or editing skills
- Experience using CapCut, Adobe Creative Suite or similar content creation tools
Why Join dusk?
- Work on nationally recognised campaigns and brand collaborations
- Be part of a passionate and creative marketing team
- Opportunity to attend events, content shoots and activations
- Career development within a growing retail business
- Generous team discounts and benefits
- Flexible and supportive working environment
At dusk, we're passionate about creating products, experiences and content that help customers celebrate life's moments. If you're ready to help shape the future of our social and creator presence, we'd love to hear from you.
Please send your most recent CV, portfolio or examples of recent work.
