Melbourne is Australia’s fastest growing city, and public transport is vital to keeping it moving. Since 2009, Metro has proudly operated and maintained a world-class train service and delivered major transport projects that shape the future of our city. Guided by our value of Safely Always, we are one team dedicated to ensuring everyone gets home safely while helping to connect and create a better Melbourne.
About the role
We are seeking a talented and versatile Creative Design Specialist to join our Passenger Information and Campaigns team. In this role, you will be responsible for delivering high-quality creative solutions across digital, print and on-network channels. From social media campaigns and customer communications to wayfinding, activations, events and brand assets, you'll transform ideas and information into engaging visual experiences that support our customers, employees and business objectives.
This is an exciting opportunity for a creative professional who combines strong design expertise with strategic thinking, stakeholder engagement and a passion for brand excellence. Working closely with stakeholders across the business, you will create impactful designs that support campaigns, customer information, employee engagement initiatives and brand activities.
You will play a key role in maintaining brand consistency through the application of multiple master style guides and brand standards. In addition, you will oversee the governance and ongoing development of our Digital Asset Management (DAM) platform, Brand Toolbox, ensuring design assets are accessible, organised and effectively utilised across the organisation.
Key Responsibilities
- Develop and deliver creative concepts and high-quality design solutions across digital, print and on-network channels, from brief through to final production.
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Create engaging visual content including social media assets, campaign collateral, illustrations, infographics, presentations, signage, wayfinding materials, activations and merchandise.
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Partner with internal stakeholders to understand requirements, provide creative direction and deliver design outcomes that support strategic and operational objectives.
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Translate complex information into clear, engaging and accessible visual communications tailored to diverse audiences and platforms.
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Champion brand excellence by ensuring the consistent application of multiple master style guides, adhering to brand standards, and accessibility requirements.
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Lead the governance, development and optimisation of the Brand Toolbox digital asset management system, driving effective asset management and user adoption.
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Develop templates, tools and design resources that build self-service capability, while managing multiple projects and priorities to deliver high-quality outcomes on time.
Qualifications
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Relevant tertiary qualifications in Graphic Design, Visual Communications, Digital Design or a related discipline, or an equivalent combination of training and experience.
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A strong portfolio demonstrating creative concepts, branding expertise and visual storytelling, ideally within a corporate, government or customer-focused environment.
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Experience creating content for social media platforms and other digital channels.
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Advanced proficiency in Adobe Creative Cloud, including InDesign, Illustrator and Photoshop.
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Proven experience delivering high-quality design solutions across both print and digital formats.
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Strong understanding and application of brand guidelines, ensuring consistency across multiple channels and touchpoints.
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Knowledge of accessibility standards and inclusive design principles, including WCAG requirements.
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Excellent communication, consultation and stakeholder engagement skills.
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Highly developed organisational and project management skills, with the ability to manage competing priorities and tight deadlines.
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Demonstrated ability to interpret complex information and transform it into engaging, audience-focused visual content.
Next Steps
If this role resonates with your values, experience, and career growth, then please apply before the due date and be part of Melbourne’s growing rail network!
This role will close on the 28th of July 2026.
Metro is committed to making reasonable adjustments to provide a positive, barrier-free recruitment process for candidates with specific access needs. Candidates who require adjustments are encouraged to declare this in their application, so that the contact person for the position can discuss your needs.
Metro’s commitment to an inclusive workforce
At Metro, we move Melbourne and we’re powered by our people. We’re committed to building a workforce that reflects our diverse communities and celebrates the unique perspectives each person brings. Inclusion, respect and opportunity shape how we work and we invite you to join us in creating a workplace where everyone can thrive.
