An exciting opportunity exists for a Digital Marketing Specialist in Melbourne CBD, VIC.
This is a 12-month fixed-term contract to cover maternity leave. While the role is offered on a fixed-term basis, there may be opportunities for the successful and right candidate to continue growing with the business, subject to organisational needs and future opportunities.
We're looking for a commercially driven digital marketer who can turn strategy into execution and deliver measurable business outcomes. In this highly impactful role, you'll lead initiatives across e-commerce, paid media, CRM, social media, product launches and customer experience, helping drive revenue growth, customer acquisition, retention and lifetime value while shaping the digital growth of an innovative, science-led skincare brand.
(Please note: Previous experience in the skincare or fashion is essential.)
Why Join Us
- Competitive remuneration package including base salary, performance bonus and super
- Generous staff discount plus quarterly product allowance
- Beautiful CBD office built for collaboration and creativity
- High-impact role with direct access to directors and investors
- A connected, high-performing culture with regular team events
- Lead end-to-end growth for a premium, science-led skincare brand
Responsibilities
E-commerce - Shopify
- Manage the website updates, merchandising, and campaign rollouts.
- Create and update collections pages, landing pages, blogs and templates.
- Upload banners, copy, product imagery and content.
- Liaise with the Graphic Designer and Marketing Manager to optimise the look and design of the website.
NPD & Product
- Support the implementation of all new product launch campaigns and asset production.
- Assist with launch execution across website and channels.
Marketing Campaigns and Promotions
- Assist with campaign planning and coordination.
- Support copy, collateral, and asset production.
- Coordinate website, email, and channel execution.
- Coordinate promotional activity (sales, discounts, GWP).
- Set up promotional messaging across channels.
Paid Advertising
- Work with paid media agency on campaign execution.
- Co-ordinate and create effective paid advertising campaigns that meet company ROAS targets.
- Create ad briefs that reflect the brand’s premium positioning, capture the customer’s attention in a creative way and convert well.
eDM & SMS
- Assist with eDM and SMS planning and execution
- Build and schedule campaigns, and update automated flows
- Support CRM and retention initiatives
- Build and execute pop-ups and forms for lead gen
Social Media
- Account management for Instagram, Facebook and TikTok
- Plan, Create, and Brief in content
- Scheduling & posting (feed and stories).
Loyalty Program & Reviews
- Support loyalty program execution
- Manage review initiatives and engagement
- Assist with CRM and retention activities
Customer Service
- Build a strong customer experience, understanding the potential impact of new functionality or features on creatives, customer experience or the brand.
- Customer order management/emails
- Basic product email responses
Qualifications
- 5 + years’ experience in e-commerce in a similar role.
- Demonstrated experience in an e-commerce role, preferably within skincare/ beauty.
- Demonstrated experience with Shopify is essential.
- Proficiency with Google Analytics (GA4) and an ability to deep dive into the data to make suggestions on workflow redesigns or conversion optimisations.
- A strong understanding of UX/UI for customer journey and conversion rate optimisation.
- Proven experience executing multiple digital projects and managing priorities within time & budget guidelines.
- Experience managing digital marketing agencies with a focus on ROAS.
- Knowledge and experience in executing online merchandising and content strategies.
- Ability to analyse and map customer lifecycles.
- An understanding/familiarity with Klaviyo.
- Excellent written and verbal communications skills.
- Exceptional organisational skills and work ethos.
- Ability to work well as part of a team and under pressure.
- Extraordinary attention to detail.
Pay: $80,000.00 – $105,000.00 per year
Benefits:
Work Location: In person
