Remote / Flexible
Freelance / Contract
Approximately 5–10 hours per week initially, with scope to grow
Pay
- $35–$45 per hour, depending on experience, portfolio and demonstrated results
Job Summary
- Anbar Academy is looking for a creative and commercially minded Freelance Social Media Marketer to take ownership of our social media presence.
- You will have broad creative control over strategy, content, messaging and execution.
- We want someone who brings ideas, tests formats and independently drives the social media direction.
- The Founder will provide final approval before major content, campaigns or brand messaging goes live.
About Anbar Academy
- Australian online tutoring academy providing personalised 1:1 education to secondary and HSC students.
- Growth to date has largely come through referrals and word of mouth.
- We are now looking to build a stronger digital presence and turn social media into a genuine channel for brand awareness, engagement and student enquiries.
Key Responsibilities
- Develop and own Anbar Academy’s social media strategy.
- Plan and manage a consistent content calendar.
- Generate original content ideas for students, parents and the education market.
- Create content for Instagram and Facebook and other relevant platforms.
- Develop educational, informative, entertaining and promotional content.
- Turn existing Anbar Academy resources and expertise into engaging social content.
- Write captions, hooks, scripts and calls to action.
- Create or coordinate graphics and visual content.
- Schedule and publish approved content.
- Identify relevant trends and adapt them appropriately for the Anbar Academy brand.
- Build content around HSC exams, assessments, subject selection and study periods.
- Develop campaigns designed to increase brand awareness and enquiries.
- Test different formats, concepts and messaging.
- Monitor reach, engagement, follower growth and enquiries.
- Review performance data and adjust strategy accordingly.
- Provide the Founder with clear recommendations on what is working and what should be tested next.
Creative Control
- Full ownership of day-to-day social media strategy and creative direction.
- Freedom to bring forward and develop ideas without waiting for detailed instructions.
- Freedom to experiment with content formats, messaging and campaigns.
- Ability to recommend changes to brand and social media direction.
- Opportunity to challenge ideas you do not believe will perform.
- Founder provides final sign-off on significant content, campaigns and brand messaging.
- Minimal approval layers and no micromanagement.
What We’re Looking For
- Experience in social media marketing, content creation or digital marketing.
- Strong understanding of Instagram and TikTok.
- Ability to create engaging short-form video content.
- Strong understanding of hooks, retention and social engagement.
- Strong copywriting skills.
- Good visual judgement and attention to detail.
- Experience with Canva and/or relevant design tools.
- Experience with CapCut, Adobe Premiere Pro or similar video editing software.
- Ability to develop a consistent brand tone and visual direction.
- Strong initiative and ability to work independently.
- Understanding of how social media can contribute to enquiries and business growth.
- Ability to interpret analytics and make decisions based on performance.
- Reliable communication and ability to meet agreed deadlines.
- Australian working rights.
You May Be a Good Fit If You Are
- A freelance social media marketer.
- A content creator who understands marketing.
- A business/marketing student with a strong portfolio.
- A university student with demonstrated social media experience.
- Someone currently managing social accounts for other businesses.
- A creative marketer looking for significantly more ownership over a brand.
Highly Regarded
- Experience marketing education, tutoring or youth-focused brands.
- Experience targeting both teenagers and parents.
- Demonstrated organic social media growth.
- Experience generating leads through social media.
- Meta Ads or TikTok Ads experience.
- Photography or videography skills.
- Experience developing brand guidelines or social media identities.
- Understanding of SEO, email marketing or landing pages.
- Experience working directly with founders or small businesses.
How We Will Work Together
- You develop the strategy and ideas.
- You create or prepare the content.
- Major content or campaigns are presented for final review.
- The Founder provides final approval or necessary business feedback.
- You publish, monitor performance and continue improving the strategy.
Hours
- Approximately 5–10 hours per week initially.
- Flexible hours and remote work.
- Work can largely be completed around your own schedule.
- Scope for hours and responsibilities to increase as Anbar Academy grows.
- We care more about output, consistency and results than fixed working hours.
Why Work With Anbar Academy?
- Full creative ownership of social media.
- Direct access to the Founder.
- Minimal approval layers.
- Flexible remote work.
- Existing educational expertise and resources to turn into content.
- Opportunity to build the brand’s social presence from an early stage.
- Freedom to test ideas and different content formats.
- Opportunity for additional hours and responsibilities as the business grows.
- Potential to build a strong portfolio case study based on measurable growth.
How to Apply
- Submit your CV and examples of your work.
- Portfolio, social media accounts, Reels, TikToks or other short-form videos are welcome.
- Include examples of campaigns, content strategies or accounts you have helped grow where available.
- Share measurable results where possible.
- A formal cover letter is not required.
- Shortlisted applicants will speak directly with the Anbar Academy team about the brand, its current position and what they would do differently.
Pay: $28.00 – $34.00 per hour
Benefits:
- Referral program
- Work from home
Work Location: Remote
