Trenery celebrates timeless style lived, not worn - crafting beautifully considered clothing and accessories guided by enduring design, quality fabrics and a creative, modern Australian spirit.
Reporting to the Marketing Manager, this is a high-impact role at the heart of bringing the brand to life, driving local area marketing, PR partnerships, in-store activations and premium events that build brand desirability and connect with customers. As the brand-side lead for PR, you’ll support with the PR agency relationship and manage the in-house press office, while also driving clienteling, loyalty initiatives and key community partnerships. Working closely with Retail, Merchandise, Marketplace and international teams, you’ll create elevated, consistent Trenery brand experiences across every customer touchpoint.
How You Will Contribute
- Develop and execute local area marketing strategies and in-store activations to drive traffic, engagement and sales.
- Plan and deliver luxury-coded store openings, closures, VIP experiences, launches and other brand events end-to-end.
- Support seasonal campaigns and coordinate marketing activity across relevant channels.
- Manage PR and media outreach,and lead the PR agency on ad hoc PR projects.
- Ensure consistent brand execution across stores, customer touchpoints and marketing communications.
- Partner with Retail and CRM teams to deliver clienteling, VIP and loyalty initiatives, including the monthly Gift-with-Purchase program.
- Manage community, brand and lifestyle partnerships, including activations, agreements and deliverables.
- Coordinate marketing activity, promotions and assets across wholesale and marketplace partners, including Myer, David Jones and The Iconic.
- Manage PR, local marketing and event budgets, ensuring effective use of resources.
- Track campaign performance, prepare reporting and provide insights to optimise marketing activity
- Support the Social Specialist on KOL/influencer activity as required
Key Capabilities
- Relevant qualifications in PR, Marketing or Communications
- Knowledge and experience in managing PR and media campaigns, including formats specific to local area marketing, digital media, radio, and out-of-home (OOH) advertising (desirable)
- Excellent event planning and management experience
- Project management skills with the ability to manage multiple campaigns and control marketing budgets efficiently.
- Strong attention to detail, ensuring quality in marketing assets and campaign execution.
What We Offer
- Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands
- Flex your leave your way, including birthday leave, volunteer leave, personal leave and more
- Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services
- 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
- Internal career opportunities across our portfolio of brands
- Annual learning calendar to support your ongoing development
- Support impactful community and charity partnerships across our brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.
Who We Are
Country Road Group is a design-led portfolio of premium fashion brands, comprising five iconic labels: Country Road, Mimco, Trenery, Witchery and Politix. Each brand has its own story, and together they hold a market-leading position in the mid to upper tier of Australia's specialty fashion segment with a focus on delivering our ambition to build a portfolio of distinctive brands that drive sustainable growth. Country Road Group is part of Woolworths Holdings Limited (South Africa), a leading Southern Hemisphere retail group.
Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.
We encourage you to explore our Current Opportunities and we look forward to connecting with you!
Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.
We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.
