ROLE PURPOSE
The Senior Digital Activation Executive is a transitional role in their journey to becoming a manager. The SDAE has responsibility over multiple clients across programmatic and social. They are also responsible for the output of executive and coordinator in their team – ensuring the final product to clients is delivered to Spark Foundry standards. SDAEs are judged by their client and technical ability but also their ability to support and train executives within their team to ensure a consistent level of service and final product for our clients. SDAEs are expected to lead tier 2 and 3 client relationships, leading WIPs and business reviews and able to own client presentations, and brief recommendations.
KEY OUTPUTS
- Full ownership of client relationship and service on tier 2 & 3 clients and engaging line managers when required in a timely fashion. This includes:
- Leading response to tier 2 and tier 3 client briefs and building programmatic media recommendations that achieve strong client outcomes.
- Smooth implementation and delivery of programmatic and social campaigns
- Timely and accurate delivery of ad trafficking
- Excellent data analysis skills and ability to translate insights into actionable recommendations
- Management of DAEs on a day to day basis – educating and motivating them to develop skills and responsibilities.
- Responsible and Accountable for output of execs in your team
Team & Communication
- Developing strong working relationships with their immediate team and wider agency team
- Full ownership of all workflow on tier 2 & 3 clients, engaging line managers when required in a timely fashion with no errors
- Developing strong working relationships with line manager and able to manage upwards when required
- Excellent communication skills with close monitoring & escalation of issues in a timely manner.
Client
- Timely and professional client communication. 24 hour maximum turnaround on e-mails, with a courtesy response on all that require additional time.
- Works autonomously to meet client objectives and deliverables via innovation
- Lead client contact on tier 2 and tier 3 clients, providing key updates to clients, delivering reporting meetings, business reviews and leading WIPs
Technical
- Excellent programmatic and ad operations experience and knowledge
- Be able to operate campaigns and troubleshooting in DSP’s.
- Very solid understanding of supply chain: Deal set-up; Supply Optimisation
- Strong data analysis, insights and reporting ability translated into actionable improvements for client outcomes
- Excellent in planning Social channels based on business objectives
SKILLS AND EXPERIENCE
- Keeps up to date on industry trends and beta products for testing and how it can be applicable for specific clients
- Passes Google certification (DV360 and CM360); Verizon Advanced Certification; Amazon DSP Certification
- Experience across the following platforms: Microsoft Office including Word, PowerPoint and Excel
- Experience using any of the following buying platforms: DV360, Amobee, Verizon, TTD, Mediamath (Preferably 2 platforms).
- Experience using CM360 for trafficking and reporting purposes and attribution (other platform will be a plus).
- Strong understanding and working knowledge of Australian Media Landscape
- Excellent understanding and working knowledge of digital marketing/advertising
- Has a curious nature with a willingness for continuous learning and progression
- Attention to detail that is second to none
- Ability to work well in a team and develop strong relationships both internally and externally
- Strong leadership and management potential
- Strong organisational skills with the ability to juggle multiple tasks
- Client focused and able to identify client needs and prioritize accordingly.
- An inquisitive mind who keeps up to date with all relevant industry developments and client relevant changes
- Possesses the adaptive gene so can change and adapt to the ever evolving media industry
#LI-AN1
