ZYL Express is an international logistics and express delivery business providing cross-border freight, delivery and logistics solutions to customers in Australia and overseas.
Due to the continued growth of our international operations, we are seeking a motivated and experienced Marketing Specialist to join our team in Canning Vale, Western Australia.
About the Role
The Marketing Specialist will be responsible for developing and implementing marketing strategies to promote our international logistics and express delivery services, strengthen our brand presence and support customer acquisition and business growth.
The successful candidate will work closely with management, sales and operations teams to develop marketing initiatives suitable for both the Australian and international markets.
Key Duties and Responsibilities
- Develop and implement marketing strategies to promote international logistics, freight and express delivery services.
- Plan, coordinate and monitor digital and traditional marketing campaigns.
- Manage marketing activities across the company website, social media and other digital platforms.
- Conduct market research to identify customer trends, competitor activities and new business opportunities.
- Analyse domestic and international market conditions and provide recommendations on marketing opportunities.
- Develop and maintain the company's brand positioning and marketing communications.
- Prepare promotional materials, online content and customer communications.
- Coordinate email marketing, advertising and customer engagement campaigns.
- Monitor SEO, SEM and digital campaign performance.
- Analyse marketing data and prepare regular reports on campaign performance and customer acquisition.
- Develop strategies to attract new customers and improve customer retention.
- Research opportunities in international and Southeast Asian markets relevant to the company's logistics services.
- Liaise with overseas business partners, agents and customers in relation to marketing activities.
- Work closely with the sales and operations teams to ensure marketing strategies support the company's commercial objectives.
- Monitor industry developments, competitor pricing and changes in customer demand within the logistics sector.
Skills and Experience
The successful applicant should have:
- A relevant tertiary qualification in marketing, business, international trade or a related discipline.
- Relevant professional experience in marketing or a closely related role.
- Strong knowledge of marketing strategy, market research and competitor analysis.
- Experience developing and managing digital marketing campaigns.
- Knowledge of social media marketing, online content and customer engagement strategies.
职位类型：全职
薪资： 每年$80,500.00
Work Location: 现场办公
