Help tell the story of one of Australia's most enduring Merino wool brands.
Toorallie has spent generations crafting Australian Merino knitwear. Our collections are designed to be worn often, treasured for years and appreciated for their quiet confidence rather than passing trends.
Everything we do reflects a belief that thoughtful design, exceptional natural fibres and genuine craftsmanship never go out of style. The same philosophy extends beyond our garments to every customer interaction and every story we share.
We're looking for someone who shares that philosophy—someone who appreciates considered design, enjoys meaningful conversations with people and understands that exceptional retail is about creating memorable experiences, not simply making sales.
Alongside working in our Clifton Hill store, you'll help shape how Toorallie is experienced online. Whether it's styling a new collection, sharing the story behind a garment, capturing the atmosphere of a day in-store or appearing in our digital content, you'll help create authentic stories that feel natural, refined and unmistakably Toorallie.
This is a unique full-time opportunity to combine premium fashion retail with creative brand storytelling, becoming one of the recognisable faces of a proudly independent Australian fashion brand.
About the Role
No two days are the same.
You'll spend part of your week providing personalised styling advice and creating exceptional customer experiences within our Clifton Hill store. The remainder of your week will see you working alongside our management and marketing team to create thoughtful, engaging content that reflects the Toorallie aesthetic and values.
From styling advice and seasonal collections to founder stories, craftsmanship and behind-the-scenes moments, you'll help share the authentic stories that connect our community with our brand.
Your Responsibilities
Retail & Customer Experience
- Deliver exceptional customer service and personalised styling advice.
- Build genuine relationships with customers and foster long-term loyalty.
- Maintain beautiful store presentation and visual merchandising.
- Assist with stock management, replenishment and daily store operations.
- Support online order fulfilment and customer enquiries.
- Contribute to a welcoming and considered in-store experience.
Brand Storytelling & Content
- Create engaging short-form video content for Instagram, Facebook and TikTok.
- Film and appear in styling videos, product features, founder stories and behind-the-scenes content.
- Capture seasonal collections, new arrivals and everyday moments that reflect life at Toorallie.
- Collaborate with our marketing team to support campaigns and product launches.
- Recognise content opportunities through everyday interactions in-store.
- Bring fresh creative ideas while maintaining the timeless aesthetic and voice of the Toorallie brand.
About You
You genuinely enjoy helping people look and feel their best.
You have a natural sense of style, confidence communicating with others and an appreciation for beautifully made products. You're equally comfortable engaging with customers in-store as you are sharing authentic moments in front of a camera.
Most importantly, you're curious, creative and understand that every interaction—whether in-store or online—is an opportunity to represent the brand with warmth and authenticity.
Ideally you'll bring:
- Experience in premium fashion retail or boutique clothing sales.
- A passion for fashion, styling and creating memorable customer experiences.
- Confidence capturing and editing short-form video content using an iPhone and apps such as CapCut or similar.
- Strong communication skills and a warm, engaging personality.
- Excellent attention to detail and organisational skills.
- Initiative, creativity and confidence contributing new ideas.
- An appreciation for timeless design, exceptional craftsmanship and natural fibres.
Professional content creation experience is welcomed but not essential. If you have a creative eye, enjoy being in front of the camera and understand how to tell authentic stories through video, we'd love to see examples of your work.
Why Join Toorallie?
Toorallie is a proudly independent Australian business with a long-standing commitment to quality, craftsmanship and considered design.
We're a small, collaborative team where ideas are welcomed, creativity is encouraged and everyone plays a meaningful role in shaping the brand. You'll have the opportunity to make a genuine contribution, not only through the relationships you build in-store, but also through the stories you help share with our wider community.
This is an opportunity to build a career that blends premium fashion retail with creative expression, representing a brand that values authenticity over trends and lasting quality over fast fashion.
Employment Details
- Full-time position.
- Based at our Clifton Hill store.
- Competitive salary based on experience.
- Generous staff purchasing benefits.
- Opportunity to grow within an established Australian fashion business.
We'd Love to Hear From You
If this sounds like you, we'd love to hear from you.
Please apply with your resume, a short cover letter and, where possible, links to social media accounts or examples of content you've created that reflect your style and creativity.
