About Us
We're not like other digital marketing companies.
We are a consulting-led agency. What does that mean? It means our sole focus is driving profitable growth for our clients' businesses.
It means we are platform and channel-agnostic. We look at where clients want to go and tell them the best way to get there, even if that means taking a road less travelled.
We work with some of the world's best-known companies, including innovative scale-ups, large global brands and private equity firms, to deliver visionary yet pragmatic solutions to their unique challenges.
We (and our clients!) consider us experts in media buying & advertising, creative, SEO, social media management, content, web analytics & attribution, website development, conversion rate optimisation, and UX/UI consulting.
We service clients across Australia and the US, with most of our team based in Sydney and a number of key team members working remotely around the world. We currently operate on a hybrid model, with Tuesdays and Thursdays in the office.
Our culture is built on innovation, diversity and excellence. Most importantly, we genuinely care about each other, which makes working at Orange Line that much better.
About the Role
Reporting to the Outreach & Comms Lead, the Outreach Manager will play a key role across digital PR, outreach, content and SEO & GEO. This is a broad, hands-on role where you'll manage outreach campaigns, build client relationships and collaborate closely with the SEO & GEO team to drive meaningful results.
You'll progressively take ownership of campaigns, support the growth of the outreach function and, within your first six months, be ready to manage a junior team member while developing a strong understanding of the commercial side of the business. The role is designed to evolve around your strengths, interests and the changing agency landscape.
You Will Be Responsible For
- Managing outreach campaigns from prospecting through to content placements
- Building relationships with publishers, journalists, bloggers and website owners
- Acting as a trusted day-to-day contact for clients and presenting campaign insights
- Supporting digital PR initiatives and identifying reactive media opportunities
- Writing and editing outreach content when required
- Working closely with the Outreach & Comms Lead to grow the outreach offering
- Supporting and mentoring a junior Outreach team member
- Contributing to the commercial growth of the outreach business unit
- Collaborating with the SEO & GEO and content teams to deliver integrated campaigns
About You
- 3+ years' experience in SEO & GEO, digital PR, outreach or content marketing
- Bachelor's degree in Marketing, Communications, Journalism, English or a related field (or equivalent experience)
- Excellent written and verbal communication skills with client-facing experience
- Strong organisation and project management skills with the ability to manage multiple campaigns
- Proven ability to build lasting relationships with clients, publishers and media contacts
- Curious, proactive and commercially minded, with a willingness to take ownership
- A collaborative team player who enjoys working across different disciplines
- Kind, emotionally intelligent and genuinely invested in helping others succeed
What's in It for You
- Awesome office located 15 minutes' walk from Central Station
- A company that genuinely believes in work/life harmony and flexibility
- Permanent hybrid model with Mon/Wed/Fri working from home and Tue/Thu in the office
- Clear learning and development pathways with defined career progression
- Work with leading Australian and global brands across a diverse range of industries
- Learn alongside subject-matter experts with years of industry experience
- Monthly social events including brewery tours, boat parties, cheese making and more
- An inclusive, collaborative culture where everyone has a voice and can help shape the agency
Pay: $115,000.00 per year
Work Location: In person
