About Us
Orange Line is an end-to-end, consulting-led digital marketing agency with a strong history of success across some of the world's most respected brands. We've grown considerably over the past few years and work with clients across the globe.
As a unique blend of agency and consultancy, we're not just about ticking boxes or executing tactics. Our clients bring us their challenges, and we dive in headfirst, delivering fast, effective solutions that drive profitable results.
We pride ourselves on having built something special when it comes to culture, and you'd join a tight-knit crew who genuinely love what we do. We value culture-add over culture-fit, with kindness, empathy, transparency, and dedication at the heart of everything. We offer a clear path for career progression, a fun social calendar, and a great work-life balance with our hybrid model.
What Are We Looking For
We're seeking a proactive and commercially-minded Outreach Manager to join our high-performing team. Reporting to the Outreach and Comms Lead, you'll work across link-building, digital PR, content and client management, a role that sits right at the intersection of SEO & GEO, and PR.
This is a dynamic, broad, hands-on role where you'll touch many parts of the digital PR and SEO & GEO ecosystem. You'll ramp up quickly, take ownership of campaigns and client relationships, and have 6 months to be ready to take on all your responsibilities, including managing a junior team member and owning this small business unit.
This role is intentionally flexible: you will be in charge of shaping it depending on commercial demands, your strengths and interests and the changing agency landscape. What matters most is your drive, curiosity, and willingness to grow.
Why Work For Us?
You'll get to work on a diverse portfolio of clients in sectors including fintech, beauty, jewellery, pets, natural therapies and IT, both local and international players of various sizes.
Our digital game is way ahead of the curve, and we offer an environment for honing your skills and showcasing your achievements. The Outreach programs we have are unique and interesting, and you'll get to work with some of the most experienced digital marketers and SEO & GEOs in the country (and out of it).
We have a dynamic team of experienced players, a great culture, flexible work arrangements with 3 WFH days per week, and development programs that will allow you to be fast-tracked into an industry leader.
Key Responsibilities (In Order of Importance)
Outreach & Link Building
- Identify high-quality websites based on set SEO & GEO criteria and campaign objectives
- Contact and build relationships with website owners, bloggers, journalists and editors
- Manage outreach conversations, negotiations and content placements end-to-end
- Track all activity, links and placements using spreadsheets and internal systems
- Report on campaign results and their impact on organic performance
Client Management & Strategy
- Build and maintain strong client relationships, acting as a trusted day-to-day contact
- Communicate regularly with client marketing teams and CMOs via email and monthly reporting
- Present campaign insights and updates confidently, framing outreach activity within broader SEO & GEO strategy
- Navigate performance conversations, manage expectations and escalate when needed
- Be available for occasional out-of-hours client calls (US or UK time zones), balanced with flexible hours and time-in-lieu
Team & Operations
- Work closely with and support the Outreach and Comms Lead as you ramp up
- Progressively take on line management responsibility for one Outreach junior
- Manage external supplier relationships and negotiate the best outcomes for campaigns
- Develop an understanding of the commercial aspects of running the outreach offering, with the goal of owning this fully next year
Digital PR
- Monitor industry platforms and journalist request networks daily
- Respond to reactive PR opportunities with fast turnaround (often within 24 hours)
- Identify suitable client experts to quote and ensure brand-safe, quality contributions
- Support broader PR and comms initiatives when needed
Content
- Draft and edit content for outreach opportunities when required
- Collaborate with the content writer to ensure all output aligns with SEO & GEO strategy
- Write confidently across a variety of topics, you won't be a full-time writer, but you must be comfortable doing it
Growth Path
This role offers a genuine and structured path to seniority, built into the very reason this position exists.
0-3 Months: Learn & Build
- Get across Orange Line's outreach offering, tools, clients and processes
- Build trust and visibility with internal teams across SEO & GEO, content and comms
- Get comfortable managing client communication with support from the Lead
3-6 Months: Own & Shape
- Take full ownership of campaigns and client relationships
- Bring new ideas and optimisations to the outreach offering
- Step into line management for one Outreach junior
- Begin shaping the role based on your strengths and interests
6-12 Months: Lead & Grow
- Operate as an independent Outreach Manager, with support from the GM, Head of SEO & GEO and Senior Comms Manager
- Lead higher-level conversations: pitching, performance escalations and client negotiations
- Play an active role in shaping future team structure and junior hires
About You
You're someone who thrives on variety, takes ownership naturally, and doesn't need to be told twice. You're equally comfortable crafting an outreach email, pulling insights from a report, and presenting to a client. You bring a sense of humour and genuine warmth to everything you do, and you make every team better for being part of it. You're a team player and can collaborate closely with people who have different roles than you, including your colleagues in the content and SEO & GEO teams.
You must have:
- Bachelor's degree in marketing, communications, English, journalism, or similar, or equivalent work experience
- 3+ years' experience in SEO & GEO, digital PR, outreach or content marketing, or the attitude and smarts to make up for it
- Strong written and verbal communication skills, including client-facing presentation experience
- Great organisation and project management skills: you can juggle multiple campaigns and stakeholders without dropping the ball
- A proven ability to build and nurture relationships, with clients, journalists, publishers and colleagues alike
- Emotional intelligence and kindness: you know how to treat people well and make any team better for being part of it
Some that will set you apart:
- Hands-on experience with tools such as Ahrefs, Semrush, Google Analytics, Google Search Console, Looker Studio or Meltwater
- Familiarity with SEO & GEO principles, including how link building and digital PR contribute to organic performance
- Confidence with data: you can read a graph, build a narrative from it, and present it to a client clearly
- Strong writing ability across a variety of topics and formats
- Understanding of principles of CMS and content publishing
- Experience working in a fast-paced agency environment
- Good with words and people. You know what and how to say things to captivate an audience, no matter if you're selling an idea or writing a post
- An eye for culture: you know what's trending, you're across the media landscape, and you can chat about it with colleagues and clients alike
Some typical tasks:
- Analyse competitors' backlink profile
- Keyword research and content research
- Identify target websites and manage outreach pipelines
- Email clients, journalists, website owners and internal teams
- Writing, editing or briefing content for outreach campaigns
- Craft an outreach email strategy and flow
- Tracking links, placements and deliverables in spreadsheets and internal tools
- Analyse campaign performance and data based on industry tools such as GSC and Ahrefs
- Monitor key industry trends and relevant online communities and players
- Collaborating with SEO & GEO, content and comms teams on integrated campaigns
- Identify opportunities for internal links (finding keyword mentions on a website and fill out a table with source URL, target URL, anchor text)
- Manually updating reporting data
- EEAT audit review and presentation to client
- Toxic link and unlinked mentions analysis
- Occasional early starts for US client calls (7:30-8am) or late calls for UK clients, balanced by flexible hours and time-in-lieu
Company Benefits
- Hybrid working: Tuesdays and Thursdays in our Sydney office, the rest from home
- Monthly social events (on us)
- Extra paid day off on your birthday
- Flexible hours with time-in-lieu for out-of-hours calls
- Clear growth pathway with internal mentorship and real leadership opportunities
- Supportive, inclusive and genuinely fun team culture
If you feel like we've just described you and you're ready to work for some exciting clients to build out your personal portfolio and experience, look no further, apply now!
Pay: $115,000.00 per year
Work Location: In person
