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Asian Business Development Manager

Yu Long Investments (Australia) Pty Ltd
Mangalore VIC

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Job Details

Full-time
$120,000 - $140,000 a year

Qualifications

Bilingual
Management
Social media marketing
Multilingual
Marketing management
Business development
Digital marketing
Chinese
Marketing

Full Job Description

Develop and implement strategic business development and marketing plans to expand the Yu Long’s racehorse syndication operations and market presence, focusing on Great Asia market, including China, Hong Kong, etc.
Establish and refine racehorse syndicate business models, including pricing strategies, ownership structures, campaigns, and client engagement initiatives.
Identify and pursue new business opportunities through networking, industry events, partnerships, and targeted client acquisition strategies.
Develop, maintain, and strengthen relationships with existing and prospective clients, owners, trainers, and industry stakeholders to support long-term business growth.
Manage and coordinate the company’s digital marketing activities, including social media platforms, online promotions, branding campaigns, and audience engagement strategies, in consultation with other marketing professionals in Yu Long.
Analyse market trends, competitor activities, and customer demands within the racing and syndication industry to support commercial decision-making and business expansion.
Represent the company at industry events, racing functions, promotional activities, and business meetings to enhance the company’s profile and industry connections.
Prepare marketing materials, promotional content, client presentations, and business proposals to support sales and client development initiatives.
Monitor sales performance, client engagement outcomes, and marketing effectiveness, and provide strategic recommendations to management.
Coordinate with management to develop revenue growth strategies, improve customer retention, and enhance the company’s competitive positioning within the industry.
Undertake domestic and international business travel as required to support business development activities, partnership opportunities, and client relationship management.
Report directly to general manager regarding business development activities, marketing performance, and strategic initiatives.

To be successful you will possess the following skills and attributes:

Thoroughbred Racing & Syndication: Proven experience (at least 2 years) within the horse racing industry, specifically in racehorse syndication, bloodstock, or racing operations. Teritary qualification preferred.
Cross-Cultural Communication & Networking: Strong interpersonal and networking skills, with the cultural fluency required to pitch and negotiate in Asian business environments (bilingual proficiency in English and Chinese is essential).
Content & Pitch Development: Proficient in creating high-quality marketing collateral, business proposals, and executive-level client presentations.
Asian Market Expansion: Demonstrated track record in international business development, with specific expertise navigating and expanding into the Greater Asia market (including China and Hong Kong).
Marketing & Brand Management: Experience managing multi-channel digital marketing campaigns, social media strategies, and corporate branding initiatives.
Account & Stakeholder Management: Background in building and maintaining high-value relationships with bloodstock owners, trainers, industry stakeholders, and high-net-worth individuals.

Pay: $120,000.00 – $140,000.00 per year

Work Location: In person

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